10 Awesome Mobile Email Marketing Statistics [INFOGRAPHIC]

Email marketing is perhaps the most effective way of marketing your business. With a return on investment as high as 4300%, it is essential that every business have a solid email marketing strategy.
Over the past several years we have seen an incredible increase in the amount of traction emails are getting on mobile devices. iOS devices now account for a higher percentage of email opens than all of PC combined and as more people start to adopt smartphones the share of emails opened on desktop is sure to decline further. Having mobile friendly emails and a responsive website is the only sure fire way to make sure that you convert on as much mobile traffic as possible.
Here are some more statistics about the state of mobile email today to help your business succeed.

 

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 Statistics

– Email marketing has an ROI of 4300% (Tweet this stat!)
– 58% of US adults own a smartphone (Tweet this stat!)
– 66% of emails are opened on mobile devices (Tweet this stat!)
– 38% of emails are opened on iPhone (Tweet this stat!)
– More people open their email via iPhone than on PC (Tweet this stat!)
– 54% of all emails are opened on iOS devices (Tweet this stat!)
– 64% of decision makers read their email on mobile (Tweet this stat!)
– 69% of users delete emails not optimized for mobile (Tweet this stat!)
– 61% of smartphone users will quickly leave a mobile unfriendly website (Tweet this stat!)