Everyone knows that Facebook has a huge reach online. In fact, Facebook is the second most visited website in the world behind Google and the world’s most popular social network. Engaging with fans on Facebook is crucial to any well rounded internet marketing plan. In order to help you be a more saavy marketer here are 25 surprising statistics about Facebook you didn’t know.


  • As of April 2014 there are a total of 1.28 billion users on Facebook
  • 1.01 billion Facebook users are on mobile
  • Over 72% of online adults visit Facebook at least once a month
  • Mark Zuckerberg held onto his BlackBerry phone until 2010
  • Switching from TheFacebook to Facebook required purchasing Facebook.com for $200,000
  • Facebook users spend over 640 million minutes on the site each month
  • The average adult Facebook user has an average of 338 friends
  • The amount of Facebook users who “like” something daily is 44%
  • Even though the site is blocked there are 87 million Facebook users from China
  • Facebook stores more than 300 petabytes of user data
  • Steve Chen, the founder of YouTube worked at Facebook before he left for YouTube
  • The “Like” button was almost called the “Awesome” button
  • On any given day 48% of users log in to their Facebook account
  • The breakdown of gender on Facebook is 53% male and 47% female
  • Facebook users upload over 300 million photos every day
  • Eduardo Saverin the cofounder of Facebook has renounced his U.S. citizenship
  • Facebook users install 20 million apps every day
  • Over 7 million app and websites exist that are integrated with Facebook
  • 9 million messages are sent on Facebook every hour
  • 81 million Facebook profiles are fake
  • 45% of internet users over the age of 65 use Facebook
  • 40% of Facebook users like 0 pages
  • 84% of smartphone owners use a Facebook app
  • Facebook earned 17.5% of worldwide mobile ad revenue in 2013
  • 52% of internet users that do not use Facebook say someone else in their household does

If you have any questions about how to leverage Facebook marketing for your business please do not hesitate to contact us at Trellis.

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