The Trellis Blog

Structured data simply put is a way to tell search engines like Google exactly what you want them to see on a website. Organic web traffic still reigns supreme in terms of traffic volume,...

Even though the field of online search has changed significantly in the last decade, the task of a digital marketer remains essentially the same: build relationships with customers....

Personalization has been making huge waves in the digital marketing landscape ever since we could remember. The quest to understand a customer’s intentions and needs is the new...

Here we are again. The fourth article in our six-part series on the E-Commerce Customer Lifecycle (ECL) documents the post-purchase stages of your online shoppers’ interaction...

Welcome to the first portion of our series on the E-Commerce Customer Lifecycle (ECL)! This guide will highlight key points in eCommerce we have learned.

As technology grows, the number of people participating in e-commerce purchases will grow along with it. Electronic commerce, known as e-commerce, is a type of business model that involves...

The ability to win clients is a necessary staple of any successful business. However, winning new clients is not an easy task. Potential customers must see you as a true expert to trust...

The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer...

Is Facebook organic reach dead? The social media giant has been gradually reducing the amount of branded content it displays in its users’ News Feeds thus hurting the visibility and...

Your target audience needs to first come in contact with your newly-launched website before they can benefit from what it has to offer. This is the reason why search engine optimization...