The Trellis Blog

Transactional emails are messages that are used to facilitate or complete a transaction so they usually have high open rates.  In fact, Campaign Monitor found that transactional...

On Tuesday 19 May, Trellis along with some of our trusted partners, hosted our first live web event err webinar err virtual conference err online summit. We did a glorified Zoom call...

You may have the best product on the market but without an amazing cusotmer journey, the chances of having customers are next to impossible.

Continuously managing different marketing strategies can become quite overwhelming.Take advantage of the market through affiliate marketing.

Last week we covered the best Trellis highlights of 2019. So, today let’s look forward to the new year and discuss some fo the top marketing trends for 2020. Marketing is such...

Pinterest is an underutilzied social media platform when it comes to digital advertising. Take advnatage of its growth potential today.

In the world of eCommerce, the simple act of storytelling delivers a wealth of benefits for your business. From engaging new customers with your brand in a memorable way to increase...

Here we are again. The fourth article in our six-part series on the E-Commerce Customer Lifecycle (ECL) documents the post-purchase stages of your online shoppers’ interaction...

Structured data simply put is a way to tell search engines like Google exactly what you want them to see on a website. Organic web traffic still reigns supreme in terms of traffic volume,...

Even though the field of online search has changed significantly in the last decade, the task of a digital marketer remains essentially the same: build relationships with customers....