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The Trellis Blog

Your source for all things eCommerce, Magento, Internet Marketing and more...

  • eCommerce
    • Magento
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  • Storytelling For Ecommerce: How To Make This Strategy Work For You

    In the world of eCommerce, the simple act of storytelling delivers a wealth of benefits for your business. From engaging new customers with your brand in a memorable way to increase...

    August 20, 2019
    Rodney Laws | 2 Comments
  • The Trellis Guide to the E-Commerce Customer Lifecycle – Fulfillment

    Here we are again. The fourth article in our six-part series on the E-Commerce Customer Lifecycle (ECL) documents the post-purchase stages of your online shoppers’ interaction...

    June 05, 2019
    Jack D'Errico | No Comments
  • SEO: How Structured Data Tells Search Engines Exactly What to See

    Structured data simply put is a way to tell search engines like Google exactly what you want them to see on a website. Organic web traffic still reigns supreme in terms of traffic volume,...

    May 21, 2019
    Justin Whitaker | No Comments
  • Building SEO Strategy for Your Business Based on Cognitive Psychology

    Even though the field of online search has changed significantly in the last decade, the task of a digital marketer remains essentially the same: build relationships with customers....

    May 16, 2019
    Melanie Sovann | 1 Comment
  • How to Hyper-Personalize E-commerce Stores for Better Revenue

    Personalization has been making huge waves in the digital marketing landscape ever since we could remember. The quest to understand a customer’s intentions and needs is the new...

    May 14, 2019
    Jack D'Errico | No Comments
  • The Trellis Guide to the E-Commerce Customer Lifecycle

    Welcome to the first portion of our series on the E-Commerce Customer Lifecycle (ECL)! This guide will highlight key points in eCommerce we have learned.

    April 16, 2019
    Jack D'Errico | No Comments
  • The Role of the Database in E-Commerce

    As technology grows, the number of people participating in e-commerce purchases will grow along with it. Electronic commerce, known as e-commerce, is a type of business model that involves...

    April 02, 2019
    Nick Rojas | No Comments
  • Content Marketing Integrations for Shopify

    The ability to win clients is a necessary staple of any successful business. However, winning new clients is not an easy task. Potential customers must see you as a true expert to trust...

    March 19, 2019
    Bridgette Hernandez | No Comments
  • A Guide to Influencer Marketing for e-Commerce

    The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer...

    February 28, 2019
    Irina Linnik | 2 Comments
  • 5 Examples of Successful eCommerce Facebook Ads

    Is Facebook organic reach dead? The social media giant has been gradually reducing the amount of branded content it displays in its users’ News Feeds thus hurting the visibility and...

    January 31, 2019
    Nina Ritz | No Comments
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