The Trellis Blog

Welcome back to our series on the eCommerce Customer Lifecycle (ECL)! Over the past few weeks, we have documented the main stages of an online shoppers’ journey and explained...

Structured data simply put is a way to tell search engines like Google exactly what you want them to see on a website. Organic web traffic still reigns supreme in terms of traffic volume,...

For brands selling online, returns are inevitable. Howwver, they can be reduced and optimzied to benefit your business tremendously.

In this guide, we’ll explain each step a merchant can take to most effectively increase their conversion rate on their eCommerce store.

In today's article, we’ll take a more detailed look into the first step, Acquisition, which is all about driving traffic to your eCommerce site.

Improve your Shopify Store Sales with these 10 great tips. Adopting these strategies can take your business to the next level fast.

Instagram Direct Message is not a revolutionary technology in and of itself. However, the natively built messaging system allows you to reach targeted Instagram users through “text”...

The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer...

Is Facebook organic reach dead? The social media giant has been gradually reducing the amount of branded content it displays in its users’ News Feeds thus hurting the visibility and...

5 Big Picture Trends to Look Out For in 2019. ECommerce businesses and consumers will both be affected.