The Trellis Blog

Instagram Direct Message is not a revolutionary technology in and of itself. However, the natively built messaging system allows you to reach targeted Instagram users through “text”...

The rise of social media, the customers’ demand for close interaction with the brand, and a shift towards marketing transparency – have led to the rising popularity of influencer...

Is Facebook organic reach dead? The social media giant has been gradually reducing the amount of branded content it displays in its users’ News Feeds thus hurting the visibility and...

5 Big Picture Trends to Look Out For in 2019. ECommerce businesses and consumers will both be affected.

Instagram is potentially readying themselves to try their hand at direct Ecommerce with the creation of a stand-alone app.

Are your digital marketing efforts going beyond conversion and actually building a brand? Find out if you're correctly identifying brand awareness growth.

Have you ever heard someone say, “Instagram is the new Google” or “Instagram is basically your website”? In many ways, these statements are true. Of course, having a website...

Now that your Facebook Pixel is installed on your ecommerce store it’s time to start building out a roadmap for your digital advertising. In today’s highly competitive...

Welcome back. Thus far we have begun to examine some of the crucial pieces of your site that must be set up on your online store before you can begin to invest in traffic driving activities...

We explore some of the most important 3rd party shopify apps that should be added to your e-commerce store to increase sales and conversions. Part of our 20 video series.