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The Trellis Blog

Your source for all things eCommerce, Magento, Internet Marketing and more...

  • eCommerce
    • Magento
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  • 5 Examples of Successful eCommerce Facebook Ads

    Is Facebook organic reach dead? The social media giant has been gradually reducing the amount of branded content it displays in its users’ News Feeds thus hurting the visibility and...

    January 31, 2019
    Nina Ritz | No Comments
  • eCommerce 2019: 5 Big Picture Trends to Look Out For in the New Year

    5 Big Picture Trends to Look Out For in 2019. ECommerce businesses and consumers will both be affected.

    December 27, 2018
    Jack D'Errico | 1 Comment
  • Is the Online Shopping World Ready to Buy Direct from…Instagram?

    Instagram is potentially readying themselves to try their hand at direct Ecommerce with the creation of a stand-alone app.

    October 16, 2018
    Michael Stoico | No Comments
  • What are your Digital Marketing Efforts doing for your Brand Awareness?

    Are your digital marketing efforts going beyond conversion and actually building a brand? Find out if you're correctly identifying brand awareness growth.

    October 02, 2018
    Michael Stoico | No Comments
  • How to Guide: Instagram Marketing in 2018 Part 2 – The Importance of a Clean...

    Have you ever heard someone say, “Instagram is the new Google” or “Instagram is basically your website”? In many ways, these statements are true. Of course, having a website...

    June 28, 2018
    Nicole Dean | No Comments
  • Shopify Video Series [Part 10]: Advertising Roadmap

    Now that your Facebook Pixel is installed on your ecommerce store it’s time to start building out a roadmap for your digital advertising. In today’s highly competitive...

    September 27, 2017
    Jared Shaner | No Comments
  • Shopify Video Series [Parts 8 & 9]: Adding the Facebook Pixel to Your Shopify Store

    Welcome back. Thus far we have begun to examine some of the crucial pieces of your site that must be set up on your online store before you can begin to invest in traffic driving activities...

    September 13, 2017
    Jared Shaner | No Comments
  • Shopify Video Series [Part 6]: Third-Party Applications

    We explore some of the most important 3rd party shopify apps that should be added to your e-commerce store to increase sales and conversions. Part of our 20 video series.

    August 30, 2017
    Jared Shaner | No Comments
  • Shopify Video Series [Part 5]: Offer Pages

    In this edition, we examine one of the most crucial aspects of creating a successful customer acquisition campaign, the product offer page/s.  Many times retailers on Shopify and other...

    August 22, 2017
    Jared Shaner | No Comments
  • Shopify Video Series [Part 4]: Infrastructure

    WELCOME BACK! In our 4th installment of our 20 part Shopify video series focused on getting eCommerce start-ups their first sale, we will look into the infrastructure and some of the...

    August 15, 2017
    Jared Shaner | No Comments
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