Episode 10: The Operations Behind Successful B2B eCommerce With Steve Engelbrecht

And we are back with another episode of The Hard Truth About B2B eCommerce podcast. You may think B2B eCommerce is all about the website, but you couldn’t be further from the truth. Steve Engelbrecht, CEO of Sitation, a process, and operations company for B2B brands, joins the podcast to discuss why you need to have great operations and processes to succeed with eCommerce. Sitation is a business leader responsible for designing and executing strategies for retail & B2B clients in PIM Implementation (Stibo STEP, Hybris, Informatica, Riversand, Akeneo, Unilog, etc.), taxonomy, product data & content enrichment, site search, and e-commerce SEO.

Also in this episode, Co-Host Timothy Peterson and Steve dive into why many processes are broken in B2B and how that stops companies from successfully growing with eCommerce. We discuss everything from PIM, ERP, and simply day to day B2B operations and how that impacts eCommerce.

Episode 9 featured David Crouch, CEO Slatwall Commerce, and Brad Gustavson, CMO Slatwall Commerce who have been building the Slatwall Commerce platform since 2011. Slatwall is a modern eCommerce platform that combines enterprise features with headless commerce flexibility. They have bootstrapped the company, creating a profitable business and a team of eCommerce experts along the way.

Episode 10- The Operations Behind Successful B2B eCommerce With Steve Engelbrecht

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Steve Engelbrecht, CEO of Sitation to cover the following topics:

• What do you think is broken when it comes to B2B processes?
• How does Sitation fix these issues?
• Why a PIM is necessary for product data
• How do B2B players separate themselves from the competition?
• B2B lessons learned from B2C

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.