Episode 12: How Nessim Btesh Automates 100% Of B2B Sales With eCommerce

And we are back with another episode of The Hard Truth About B2B eCommerce podcast. In episode 12, Nessim Btesh explains how he grew his Panama-based family B2B business to 100% digital sales in one year! He also answers some of the most pressing questions concerning the B2B industry.

Nessim has some amazing insight into why they developed a custom eCommerce solution integrating their many back office systems like their ERP to create a seamless commerce experience. They even have automated shipping capabilities and are working to further automate their pricing algorithm and much more. He truly developed a world class B2B system in a fraction of the time most companies have even achieved just a small percentage of this kind of success online.

Nessim has spent time pursuing advanced studies in software development, systems engineering, and data analytics in order to provide strategic technical leadership and complex data analysis, and contribute advanced technical knowledge in positions requiring expertise in the planning and deployment of technical and development projects.

Episode 11 featured Brian Beck, CEO at Enceiba, joining podcast host Isaiah Bollinger to dive into the nitty gritty of B2B eCommerce and talk about why there is so much left on the table.

Episode 11- How Nessim Btesh Automates 100% Of B2B Sales With eCommerce

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Nessim Btesh, Technology Manager of Noritex to cover:

• Why did you choose a customs solution over Shopify?
• What is React? Why did you choose to use them?
• What is the biggest challenge eCommerce players will face in the coming decade?
• How does B2B differ from what we know about B2C?
• B2B lessons learned from B2C

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.