Episode 20: B2B eCommerce Marketing Trends & Tactics With Isaiah & Timothy

Season 2 of The Hard Truth About B2B eCommerce podcast starts off with hosts Isaiah Bollinger and Timothy Peterson recapping the first 19 episodes in Season 1. The first episode continues with season 2 co-hosts, Isaiah Bollinger, and Timothy Peterson discussing their take on B2B eCommerce marketing.

They discuss everything from acquisition to conversions to integrating with your sales team. They believe there is so much opportunity in B2B eCommerce to separate from your competition by being innovative in channels other players might not be spending time on. Finally, the hosts discuss how social media is not something to ignore in B2B and can be a viable marketing channel for B2B eCommerce.

Episode 19 featured Michael Noble, CEO at Apruve to discuss insight into the world of B2B eCommerce payments and has seen both small and large companies succeed in B2B eCommerce. We discuss everything from payments to simply what makes a company succeed or fail in B2B eCommerce.

Episode 20 – B2B eCommerce Marketing Trends & Tactics With Isaiah & Timothy

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, kick off Season 2 with an internal discussion that answers:

• Building your company “story”
• What c0nsiderations should go into a robust marketing strategy for B2B players?
• How is B2B eCommerce marketing different from B2C?
• And what are the differences in B2B Ecommerce, from what we all know as B2C retail Ecommerce?
• What do you see defining the companies that succeed versus the ones that fail with B2B eCommerce marketing?
• What is the biggest challenge eCommerce players will face in the coming decade?

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.