Season 2 of The Hard Truth About B2B eCommerce podcast continues with another episode featuring hosts Isaiah Bollinger and Timothy Peterson outlining some of their recent learnings from Season 2 and diving deeper into the main trends and predictions for 2021 B2B. After over 230 episodes of the Hard Truth About B2B eCommerce, many innovative teachings have arisen from the discussions and our hosts want to share the findings.
In Episode 30 we discuss the future of B2B eCommerce. What does this mean for businesses going into this new year and a new decade? We discuss the transformational shift from 2020 to 2030 — just as we saw for retail from 2010 to 2020, but now for B2B going online. B2B is lagging retail in eCommerce capabilities because it is more complex and difficult to effectively implement but that excuse will not hold up much longer. How are you going to transform your operations to digital via digitizing your business practices so that customers can buy online or via EDI and other digital means? Watch this week’s episode, and we’ll let you know!
Episode 30 -The Future Of B2B eCommerce In 2021
In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Francois Jeffres, Director of Business Development at Noviland to discuss:
- B2B shift over the decades 2010s to 2030s
- Latest trends in B2B eCommerce – retail, sales process
- Why do companies struggle with marketing in B2B?
- Differences between B2B and B2C fulfillment
- Transitioning all processes to digital
This podcast’s origin story
Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.
This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!
We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.
B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.
The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions. Take a listen for yourself and let us know what you think!
We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.