Episode 32: Unifying B2B eCommerce Operations With Pepperi CEO Ofer Yourvexel
Episode 32: Unifying B2B eCommerce Operations With Pepperi CEO Ofer Yourvexel
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And we are back with another episode from Season 2 of The Hard Truth About B2B eCommerce podcast. This week, hosts Isaiah Bollinger and Timothy Peterson have the honor of talking to our guest, Ofer Yourvexel, CEO Pepperi.

Ofer Yourvexel is an Israeli entrepreneur with decades of technology experience. He founded a company that eventually turned into Pepperi, a B2B eCommerce platform that can also help you with sales reps mobile ordering, and other B2B functions. Ofer found that the B2B eCommerce market lacked a unifying solution that allowed businesses to provide their sales reps a native mobile app solution for taking in-person orders, customer service to take over the phone orders, and a B2B eCommerce platform all tied together via one system.

Pepperi is one of the only unified platforms that can do all of these functions with one platform and one unified business logic. Accelerate growth, reduce overhead and improve transparency by connecting field sales and B2B eCommerce on a single, flexible, enterprise-grade platform.

Episode 32 – Unifying B2B eCommerce Operations With Pepperi CEO Ofer Yourvexel

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Pepperi CEO Ofer Yourvexel to discuss:

  • How to optimize multiple sales channels to increase B2B revenues
  • How to stop B2B buyers from switching suppliers
  • Why selling on B2B marketplaces is damaging B2B brands
  • Future B2B sales trends
  • mpact of 5G on B2B sales

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple PodcastsSpotifyGoogle Podcasts, StitcherTuneInOvercastPocket CastCastroCastboxPodchaserPodcast AddictDeezerListen Notes, and RSS Feed.

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