Episode 33: Building A B2B eCommerce Community With Brett Sinclair

And we are back with another episode from Season 2 of The Hard Truth About B2B eCommerce podcast. This week, hosts Isaiah Bollinger and Timothy Peterson have the honor of talking to our guest Brett Sinclair, Founding Director B2B eCommerce Association of Australia.

Brett Sinclair has been in B2B eCommerce for a lot of his career and has developed a wide range of understanding of the industry. In doing so he realized education was the key missing link companies needed to get better at eCommerce in the B2B space. He started The B2B eCommerce Association of Australia and has seen tremendous success with companies growing through education and networking with other B2B specialized vendors and experts. We talk all things B2B and how to get over the education hump into important next steps like ensuring your solution is adopted by customers.

Brett has been in the eCommerce industry for over 10 years, working initially as an operations executive, and since then as an advisor, specialist consultant, and now founding director of the B2B eCommerce Association of Australia. Acting as the owner of the P&L and he hasmanaged every aspect of building and running successful eCommerce operations including:

• Digital strategy
• User Experience
• Platform Implementation
• Online Marketing
• Site Optimization
• Customer Service
• Logistics & Fulfillment

Episode 33 – Building A B2B eCommerce Community With Brett Sinclair

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Brett Sinclair, Founding Director B2B eCommerce Association of Australia, to dive into:

• What is happening in the Australian B2B eCommerce market? How has Covid changed it?
• Why did you start the B2B eCommerce association of Australia? How does it help businesses?
• You also work at Adobe, tell us how Magento is focusing on B2B and what you are seeing in the platform space?
• What should B2B companies do to make the most of service providers like Trellis? How can they find the right one and get better value?
• What are some of the biggest problems in B2B eCommerce and how would you solve them?

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.