Episode 39: Going Headless With B2B eCommerce & Nessim Btesh

And we are back with another episode from Season 2 of The Hard Truth About B2B eCommerce podcast. In our last episode, we bring on the Engineering Manager, Nessim Btesh from Noritex S.A onto the show.

Nessim Btesh is our first second appearance guest and impressed us with his incredible transformation of his family B2B business to 100% digital sales during the height of covid. Since then, Nessim has added many features to their Headless B2B eCommerce website and is also seeing a better balance between in-person and online sales with Covid ramping down.  Nessim is one of the most innovative technology leaders in the B2B eCommerce space and is constantly pushing the limits of what can be done.

In episode 12, Nessim shared some amazing insight into why they developed a custom eCommerce solution integrating their many back office systems like their ERP to create a seamless commerce experience. He truly developed a world class B2B system in a fraction of the time most companies have even achieved just a small percentage of this kind of success online.

Episode 39 – Going Headless With B2B eCommerce & Nessim Btesh

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Noritex S.A Engineering Manager, Nessim Btesh to discuss:

• eCommerce expansion into Latin America
• Manufacturing Best Practices
• Evolution of Headless commerce
• B2B vs B2C best practices

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.