Episode 50: Why ERP Integration Is Critical To B2B eCommerce Success With Sam Bayer From Corevist

The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Sam Bayer,  CEO of Corevist onto the show to discuss his journey in B2B around SAP.

Sam has been working in software most of his career, and has over 20 years of experience with SAP. SAP has the strongest ERP offering and touches most of the major companies in the world. That is why he developed an ERP first B2B eCommerce offering, Corevist, that is tightly integrated with SAP’s S4/HANA. We discuss why an ERP 1st approach to eCommerce is so important and why you need deep integration with ERP to be successful.

Episode 50 – Why ERP Integration Is Critical To B2B eCommerce Success With Sam Bayer From Corevist

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Sam Bayer, CEO of Corevist onto the show to discuss:

• Experience in building cloud applications
• SAP system integrations within the eCommerce industry – use cases, who fits
• How to handle a multi-national project globally including payment method for multi-national currency and cryptocurrency
• Importance of ERP systems in the eCommerce industry and how brands should use them
• Differences between B2B and B2C

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.