The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Ian Leslie, CMO of Industry West & Bolt onto the show to discuss how they evolved with the eCommerce and Magento platform.
Ian Leslie has been in marketing for nearly two decades and the past seven years of his career, have been in eCommerce. As CMO of Industry West, Ian helped turn a startup into a leading eCommerce provider of furniture to both B2C and B2B markets online. In this episode, we talk about all the things that lead to their success online on the Magento platform and how they evolved with the market. Ian is now a brand ambassador at Bolt, helping merchants get best-in-class payment technology with Bolt’s new checkout operating system.
Episode 52: Scaling B2B eCommerce To New Heights With Ian Leslie of Industry West & Bolt
- Personal story of doing B2B eCommerce and inventory management
- How to manage data for B2B eCommerce and unify multiple sites into a single Magento platform.
- What’s new inB2B eCommerce
- How B2B and B2C landscapes have changed over the years
- Differences of selling in each channels
This podcast’s origin story
Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.
This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!
We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.
B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.
The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions. Take a listen for yourself and let us know what you think!
We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.