The Guide to eCommerce Holiday Success – Part Two: During the Season
Nicole Dean
Nicole Dean
Last year, one in six dollars spent over the holiday season were spent online. How are you planning on capturing your share of that revenue?
Trellis has been working hard on a three-part series guide about eCommerce holiday success covering ways to help you succeed this holiday season by breaking down your to-do list into more manageable sections.
Part 2: During the Season
In this eBook, you’ll learn last minute preparations to make everything go smoothly, strategies for listening to your customers, and how to put together a plan to right the ship if something does go wrong.
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What the eBook Covers:
Last year, holiday sales increased to $626.1 billion, according to the National Retail Federation. Online purchases are becoming a larger part of that each year, with online sales making up $105 billion of 2015’s number.
Be Prepared:
What kind of issues might you face? Well, we don’t want to incite panic, but it could be anything from a mistaken email send, to a website glitch, weather delay, or data breach. Regardless, it’s important to be prepared in case something does go wrong.
Launch!:
You’ve planned, created contingencies and set the course to success. Now, with the holidays just around the corner, it’s time to launch everything you’ve worked so hard on! Let’s just make sure you’re ready for everything that comes after the big campaign launches so that the rest of the season can go smoothly.
Keep Your Eye on the Prize:
Even after your campaigns are launched and sales are rolling in, there’s no time to sit back and relax. This is when you’ll need to keep an eye on those numbers to make sure everything is going as smoothly as you expected.
Emphasize Customer Experience:
Remember: the checkout page is not the end of the transaction. Your job as a business owner isn’t just to make the sale; it’s to create a wonderful customer experience. That’s what keeps buyers coming back. And since it’s more expensive to acquire new customers than to retain current ones, every customer you delight is a worthy investment into your business.
Miss Out on Part 1: Before the Season?
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