The benefits of headless include a positive impact on your organic rankings (SEO) and a benefit to paid advertising (CPC, ROAS), beyond your overall site conversion rate.
Conversion Rate is significantly impacted by site speed. A delay in site page load can result in page abandonment, a lost opportunity for a conversion. Removing this negative impact of page load delays is a must.
The conversion rate is significantly impacted by site speed. A delay in site page load can result in page abandonment, a lost opportunity for a conversion. Removing this negative impact of page load delays is a must.
Cost Per Click is expected to decrease as the charge is based on a number of factors including relevance, and site performance, as search engines want to deliver a positive user experience and results.
Return on Adspend is expected to increase as paid ads are expected to have a higher conversion rate, leading to the impact.
Every Second Counts
A visual below of page load time analysis paints a clear picture, showing the direct correlation between page load time and conversion rate. When load page time increases, conversion rate decreases. While faster pages result in higher conversion rates. Slow pages have lower conversion rates. This ranks page load time as a high priority item to address, even above user flows, and the visual aesthetics of your site.
Google Analytics Data
YOY Comparison of a 6-month time period
Previous Trellis client data, after migrating to a headless site as a real-world example of the impact
Time on Site
- Reporting Year: 1:11
- Previous Year: 1:29
- Change %: -20.75%
The impact of headless is an improvement in site speed and page-to-page change load speeds. This allows customers to navigate quickly through the store, more easily discover more products and increase their cart size.
- Reporting Year: 53.97%
- Previous Year: 74.28%
- Change %: -27.35%
The bounce rate is expected to decrease, as users are less frustrated with the experience and no longer exit the site, due to long page load times.
Pages per session
- Reporting Year: 2.20
- Previous Year: 1.81
- Change %: +21.55%
Due to a more positive site experience, users are viewing more content, products and pages, in less time, increasing their exposure and increasing the business’s chances to make a sale, or increase the cart value, or AOV.