The Importance of Instagram For eCommerce Marketing ROI

Nick Brown

No matter what kind of eCommerce you are running, or planning on running, you have to make sure your website generates a lot of traffic. As we all know, almost every eCommerce business in the world is driven mainly by the traffic generated on its website. In order to achieve greatness and manage to sustain the success, you must focus on that traffic and give it your best to boost it.
In this era we live in, online social engagement has become a must for any serious business. Using social media marketing and generally using social media to promote a business is a solid and quite useful strategy. If you’re looking for a way to get the best out of social media when it comes to your eCommerce business – you’ve come to the right place.

Reach

The first thing that comes to mind when you’re thinking about Instagram from a professional point of view is its reach. In the last couple of years, Instagram became a go-to place for brands and celebrities, which led to the expansion of its reach quite significantly. Instagram stories needed just 9 months to generate higher traffic than other social networks and it seems that Instagram is slowly but surely becoming a number one social network for marketing. The recent changes Instagram went through made it easier for users to shop, filter keywords and hashtags, and find what they are looking for in a heartbeat. All of these factors are helping businesses to reach more people and generate more traffic in a creative way. They also help with going global with your business, so if you haven’t taken your eCommerce to Instagram yet – now is the time.

Paid Content

Post boosting has become a major factor in the world of digital marketing. With the changes taking place in almost every major social media network, it is to be expected that you will need to invest a bit more to generate higher traffic. However, you shouldn’t focus simply on post boosting, but rather on the proper combination of organic and paid content. Using popular hashtags and doing a keyword research, while also paying for advertising will help you get more clicks and visits to your site. You will need to find what suits your eCommerce business and you will have to work out a system. With the new Paid Partnership feature and some planning, you can seriously boost your overall ROI.

Shop Now Feature

Shop Now is an amazing feature Instagram will add sometime during this year, and it can help boost both your traffic and your income. This option will most definitely help quite a lot of brands, as they won’t have to post tons of links visitors have to follow. Allowing the people to simply click on the picture and buy the product they want is a huge step forward, as it helps save time and money while preserving the brand image in the best possible way.

Communication with the Customers


 
When you’re running an eCommerce business, communication with your customers is a priority. We talked to some of the most professional website design agencies and they all agree that leading a conversation with your customers is the only way to really get to know them. Keeping an eye out for the comments section can give you extremely valuable insights and even new business opportunities, and this is why Instagram is almost necessary as a tool. Using Instagram as a channel of communication with your customers has proven to be more effective than using Twitter or Facebook. Keeping the dialogue open with your customers on Instagram will help you in a long run, both as an ROI boost and as a brand-defining feature. Giving them just a simple “Thank you, is there anything we could do to be better at what we do?” will encourage them to open up to you and connect with you on a more personal note. Building relationships through open dialogue will get you a lot of loyal customers and it can really help with your brand.

Influencer Marketing

Another thing Instagram is great for is influencer marketing. Reaching out to the popular profiles in order to organize a joint event can significantly boost your traffic and help you engage with wider audiences at the same time. It’s much easier to get heard when you’re addressing your customers and potential customers through someone who’s considered an ambassador for a brand. Organize a giveaway or a promotional campaign with some of the more influential Instagram users. Invest money, or offer any other creative way of mutually beneficial cooperation. Communicate with influencers and keep an open mind, this can all help your eCommerce business skyrocket.Instagram is an amazing tool and it offers an endless sea of great content. It’s no wonder hundreds of thousands of people are drawn to it. It has become the most relevant digital marketing tool for brands and businesses and as such, it can significantly help your business grow. Attracting the audience and engaging with them is something that you simply have to do when you’re running an eCommerce business, but with Instagram, you can engage your customers and potential clients in the best possible way. There are tons of benefits your eCommerce business can get from this amazing social network, so don’t hesitate and start planning your Instagram campaign now.
Instagram is an amazing tool and it offers an endless sea of great content. It’s no wonder hundreds of thousands of people are drawn to it. It has become the most relevant digital marketing tool for brands and businesses and as such, it can significantly help your business grow. Attracting the audience and engaging with them is something that you simply have to do when you’re running an eCommerce business, but with Instagram, you can engage your customers and potential clients in the best possible way. There are tons of benefits your eCommerce business can get from this amazing social network, so don’t hesitate and start planning your Instagram campaign now.
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