Welcome back. Thus far we have begun to examine some of the crucial pieces of your site that must be setup on your online store before you can begin to invest in traffic driving activities to grow revenue.  Today we will get into the “meat and potatoes” of this process and discuss Facebook pixels and how to add them to your campaign. Here is a quick overview of some of the topics we have covered thus far for anyone that is new:

Where We Are In The World of Ecommerce

Building Your eCommerce Branding and Story

Infrastructure

Offer Pages

3rd Party Applications

Shopping Cart Checkout

So let’s start with what is a Facebook pixel and how is this little guy going to drive your business forward.  In reality, this single feature could become a major piece of your largest source of traffic through your digital marketing strategy.   The 4 major functions it serves:

    • Conversion Tracking:  This will allow you to easily track the success of your Facebook marketing campaign and seeing what was driven as a direct result.shopify sales
    • Optimization:  The pixel will allow you to automatically bid on conversion once set up.
    • Remarketing:  Easily remarket to those who visit your site or take specific rule based actions
    • Lookalike Creation: Through the insight gleaned with your campaigns utilizing the Facebook pixel, you will be able to remarket towards audiences deemed to be most responsive through previous campaigns using the pixel.

 


The good news for many of you reading this is that on Shopify the process of adding a pixel is as simple as turning it on within the Shopify admin.  You can follow through step by step below with your Shopify panel open next to you.  For all other platforms, our team certainly would be more than eager to help you setup your Facebook Pixel.


Tune in next Tuesday for our next installation of the Shopify series: The Advertising Roadmap.

About Trellis:

Trellis is a full-service eCommerce solution provider that specializes in providing complex enterprise eCommerce solutions for businesses of all size, including the Trellis’ Boston Shopify offering. Our capabilities allow us to plan and design a solution that not only meets your specific goals and budget today but will also scale with you as you grow. Once a website is launched us in-house business analyst, technical, and marketing team stick side by side with our clients to help them with ongoing improvements to the site which allows them to grow their customer base every month.

About Shopify:

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, setup and manage their stores across multiple sales channels, including web, mobile, social media such as Pinterest and Facebook, brick-and-mortar locations, and pop-up shops. The platform also provides a merchant with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 400,000 businesses in approximately 150 countries, including: Tesla Motors, Budweiser, Wikipedia, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more.  If you would like to sign up for a Shopify Trial, feel free to reach out to our team about our Shopify development as well.

 

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