The 2019 eCommerce Landscape

 

Magento Intro:

• A Top Business-to-Business Solution
• A Leading IR1000 Business-to-Consumer Solution
• Gross Merchandise Volume (2018): $100 Billion

The Entire eCommerce Landscape: A landscape of these eCommerce sites based off Builtwith data

• Users: 264,572
• Percentage of Users: 2.46%

The Top 1 Million Sites: These platforms dominate the top 1 million eCommerce sites (based of Builtwith data)

• Users: 15,382
• Percentage of Users: 1.52%

The Top 100,000 Sites: Real, profitable business that can afford solid agency or services company (based of Builtwith data)

• Users: 3,842
• Percentage of Users: 3.84%

The Top 10,000 Sites: The leaders in eCommerce rely on Magento and Shopify (based of Builtwith data)

• Users: 272
• Percentage of Users: 2.72%

Major Industries

• Manufacturers & Distributors
• Multinational Retailers
• Fashion
• Health & Beauty
• B2B
• Auto Parts
• Food & Beverage

Pros

• B2B Commerce
• Flexible with large sites
• Highly functional
• Multiple Editions

Cons

• Higher costs
• Complicated theme implementation
• High learning curve
• Ease of use

Ratings

*Ratings are opinion based and not official metrics

• SEO-Friendly: 4/5
• Functionality: 5/5
• Development Requirement: 5/5
• User-Friendly: 2/5
• Development Community: 5/5
• Flexibility: 5/5
• Third-Party Add-Ons: 4/5
• Security: 4/5

Pricing

• Magento CE (Community): Free
• Magento EE (Enterprise): $22,000+ per year
• Magento EE (Cloud): $2,000+ per year

Other Information

• Themes: 987 (website), 697 (themeforest)
• Third-Party Apps: 5477

Synopsis: Magento is still a strong option, especially in enterprise. They have a strong B2B offering and do very well in larger B2C cases and in most B2B use cases.

Shopify Intro:

• Top Software as a Service (SaaS) eCommerce Platform
• Most used eCommerce Platform
• Gross Merchandise Volume (2018): $41 Billion

The Entire eCommerce Landscape: A landscape of these eCommerce sites based off Builtwith data

• Users: 1,066,252
• Percentage of Users: 9.92%

The Top 1 Million Sites: These platforms dominate the top 1 million eCommerce sites (based of Builtwith data)

• Users: 30,619
• Percentage of Users: 3.06%

The Top 100,000 Sites: Real, profitable business that can afford solid agency or services company (based of Builtwith data)

• Users: 5,708
• Percentage of Users: 5.70%

The Top 10,000 Sites: The leaders in eCommerce rely on Magento and Shopify (based of Builtwith data)

• Users: 511
• Percentage of Users: 5.11%

Major Industries

• Fashion & Accessories
• Retailers
• Cosmetics
• Jewelry
• Consumer & Luxury Goods

Pros

• User-friendly
• Efficient theme layout
• Designed for eCommerce
• hosting and SSL included

Cons

• Lack of flexibility
• Weak catalog capabilities
• Transaction fees may apply
• Not as suited for B2B & bigger complex sites

Ratings

*Ratings are opinion based and not official metrics

• SEO-Friendly: 3/5
• Functionality: 3/5
• Development Requirement: 2/5
• User-Friendly: 5/5
• Development Community: 4/5
• Flexibility: 2/5
• Third-Party Add-Ons: 5/5
• Security: 4/5

Pricing

• Basic Shopify: $29.00 per month
• Shopify: $79.00 per month
• Advanced Shopify: $299.00 per month
• Shopify Plus: $2,000+ per month

Other Information

• Themes: 72 (website), 931 (themeforest)
• Third-Party Apps: 3243

Synopsis: Shopify is clearly winning the overall eCommerce battle, growing both in terms of market cap as a public company and in number of top scores.

Bigcommerce Intro:

• 2nd Most Used SaaS eCommerce Solution
• Great for Business-to-Business and Business-to-Consumer Sites
• Gross Merchandise Volume (2018): Unknown

The Entire eCommerce Landscape: A landscape of these eCommerce sites based off Builtwith data

• Users: 47,935
• Percentage of Users: 0.45%

The Top 1 Million Sites: These platforms dominate the top 1 million eCommerce sites (based of Builtwith data)

• Users: 4,373
• Percentage of Users: 0.44%

The Top 100,000 Sites: Real, profitable business that can afford solid agency or services company (based of Builtwith data)

• Users: 1,020
• Percentage of Users: 1.02%

The Top 10,000 Sites: The leaders in eCommerce rely on Magento and Shopify (based of Builtwith data)

• Users: 43
• Percentage of Users: 0.43%

Major Industries

• Fashion & Accessories
• Electronics
• Food & Beverage
• B2B
• Sports & Outdoors

Pros

• Robust out of the box functionality
• B2B capabilities
• Larger catalog capabilities
• Saas
• Ease of use

Cons

• Smaller development community compared to other major options
• lack of theme layouts
• lack of third-party apps

Ratings

*Ratings are opinion based and not official metrics

• SEO-Friendly: 4/5
• Functionality: 4/5
• Development Requirement: 2/5
• User-Friendly: 4/5
• Development Community: 3/5
• Flexibility: 2/5
• Third-Party Add-Ons: 1/5
• Security: 5/5

Pricing

• Standard: $29.95 per month
• Plus: $79.95 per month
• Pro: $249.95 per month
• Enterprise: custom pricing

Other Information

• Themes: 143 (website), 80 (themeforest)
• Third-Party Apps: 708

Synopsis: BigCommerce is strong in the 10k and 100k eCommerce sites. They do well in the B2B space but have smaller presence compared to the other three platforms on this list.

WooCommerce Intro:

• Top eCommerce WordPress Plugin
• 2nd Most Used eCommerce Platform
• Gross Merchandise Volume (2018): Unknown

The Entire eCommerce Landscape: A landscape of these eCommerce sites based off Builtwith data

• Users: 580,965
• Percentage of Users: 5.41%

The Top 1 Million Sites: These platforms dominate the top 1 million eCommerce sites (based of Builtwith data)

• Users: 34,560
• Percentage of Users: 3.46%

The Top 100,000 Sites: Real, profitable business that can afford solid agency or services company (based of Builtwith data)

• Users: 2,516
• Percentage of Users: 2.52%

The Top 10,000 Sites: The leaders in eCommerce rely on Magento and Shopify (based of Builtwith data)

• Users: 115
• Percentage of Users: 1.15%

Major Industries

• Publishers
• Content Heavy Sites
• Services
• Healthcare & Biotech
• Lifestyle Brands

Pros

• Control of code base
• CMS capabilities via WordPress
• No transaction fees
• Open-source community

Cons

• Requires updates, maintenance, & hosting
• Not an eCommerce first platform
• Difficult scalability & capability

Ratings

*Ratings are opinion based and not official metrics

• SEO-Friendly: 4/5
• Functionality: 2/5
• Development Requirement: 3/5
• User-Friendly: 3/5
• Development Community: 2/5
• Flexibility: 3/5
• Third-Party Add-Ons: 3/5
• Security: 2/5

Pricing

• Hosting: $120.00 per year
• Theme: $100.00 or less per year Theme:
• Relations: $120.00 per year Relations:
• SEO: $49.00 per year SEO:
• Security: $100 or more per year

Other Information

• Themes: 17 (website), 1319 (themeforest)
• Third-Party Apps: 292

Synopsis: WooCommerce gained market share in smaller eCommerce stores, but tapers off in terms of scalability amongst the larger sites because it is difficult to scale as a plugin to another platform.

Closing

The information presented above is somewhat opinion-based, and was developed through the sources listed. Your views are welcome, please comment below!

https://trends.builtwith.com/shop

https://www.shopify.com/about
https://themes.shopify.com/themes
https://www.shopify.com/pricing
https://themeforest.net/category/ecommerce/shopify

https://magento.com/about
https://marketplace.magento.com/themes.html
https://www.iwdagency.com/blog/magento-pricing-cost/
https://themeforest.net/category/ecommerce/magento

https://www.bigcommerce.com/
https://www.bigcommerce.com/theme-store/
https://www.bigcommerce.com/essentials/pricing/
https://themeforest.net/category/ecommerce/bigcommerce

https://woocommerce.com/about/
https://woocommerce.com/product-category/themes
https://woocommerce.com/posts/woocommerce-pricing/
https://themeforest.net/category/wordpress/ecommerce/woocommerce

https://ecommerce-platforms.com/ecommerce-reviews/the-ultimate-bigcommerce-ecommerce-review
https://www.stylefactoryproductions.com/blog/bigcommerce-vs-shopify
https://mysterythemes.com/blog/shopify-vs-woocommerce-vs-magento-vs-bigcommerce-which-one-is-the-best-e-commerce-platform/
https://coalitiontechnologies.com/blog/shopify-vs-big-commerce-vs-magento/3652/