The New Age of Influencer Marketing

Influencer marketing is a way of targeting or identifying the individuals with control or persuasive power over the potential customers. It can be convincing prominent people, bloggers or celebrities with huge followings to endorse your brand on their personal social accounts. Such marketing is rated as the fastest growing online customer gaining tactic by the marketers.
Here’s one example that will clear up the concept behind influential marketing: Joe loves coffee, he loves it so much that he started “Cup of Joe” a YouTube channel and a blog dedicated to discussing all things coffee. As it turns out, a lot of people like what Joe has to say and he’s amassed quite a following – Joe is now an influencer, he is seen as a reliable source of information related to coffee. Now imagine a new startup coffee company knows they have strong product, but without brand equity or coverage it can be difficult to generate sales, and instead of spending big bucks on traditional advertising they decide to use an influencer marketing strategy, ie. get people like Joe to try out and promote their brand to his highly receptive audience. This is one of the fastest growing modern marketing strategies, and is especially effective for small to medium companies, sources state for every $1 spent on influencer marketing; brands are making back $6.50 in earned media value on average. However, like anything else, influencer marketing takes a certain level of experience to properly execute, that’s why firms such as NuAge Interactive have become major components in the growth strategy of businesses all over the world today.
Quality rules over quantity! When it comes to online marketing strategies, quality outflanks quantity in terms of value and usefulness. Old marketing strategies use to create huge amount of content, thousands of back links or posting to social media multiple times was a tactic to bring about success in search engine marketing. Sooner or later, the search engines like Google, Yahoo and others got careful to the fact that too much of content being produced provide little in terms of actual significance to searchers looking for information.
Shift in prioritization, i.e. from volume to frequency to relevance and quality is a new method of marketing strategy. As a result, advertisers put their efforts towards the achievement of highly appropriate and quality online marketing technique rather than solely focusing on volume of the content.
A great initiative to offset rankings that provides a lesser amount of value, low-quality and diluted content to the end user. Search engines want to deliver an ever increasingly reliable source or a way for people to find what they’re searching for. So, when it comes to content strategy, always remember a friendly rule, i.e. quality over quantity. In fact, consumers under the age of 32 spend 30% of their social media time in digesting the peer written content.

The powerful concepts of consumers are the most effective ways of marketing and in today’s world, social media platforms act as the megaphone in connecting the customer’s views and voice to the potential clients. Today, celebrities are not the only way to leverage your brand. However, half of the power has been shifted to peer groups as well, who act as the influencers of the brand and play a major role in building relationships with your customer. Moving towards the hot topic, i.e. content marketing, a great way of advertising and marketing by producing high quality content and creating visibility of your brand on the internet. The end users of the search engines need 4 results taken as the superior content available. In order to reach the superiority level, a brand needs to be recognized worldwide. For that, a brand will have to get the word out, where influencer marketing plays a major role for the companies.
Coming to the influencer’s reach out level in today’s social web, making a big impact on the brands such as:

• Writing quality blogs or articles – considered as the most effective platform, followed by Facebook.
• Sharing information from influencer’s social media account – because 68% of influencers have a blog.
• Expanding the reach and welcoming people coming to the site.

Moreover, influencer marketing is an amazing strategy to successfully get to the new customers. It is a helpful tactic to grow your audience over time because people already connected with the brand’s influencer are likely to share posts and reach out to new audiences. The major elements in sharing the content are:

• Relevance
• Uniqueness
• Quality content
• Trust in referring sources
• Visibility

Outreach marketing is a dominant way to succeed and to communicate high quality content to specific/niche markets. Influencer marketing offers means to increase awareness, involvement and sales by working with the trustworthy social influencers from whom potential audiences are likely to get content from. It is the great way of unlocking the credibility. Influencers are the people whom consumers trust and will pay attention to them more than paid media and ads directly from the brands. It can also help in a variety of ways including SEO. In fact, user generated social posts account for 25% of search results for large brands.

Bloggers, twitter users and specialized digital journalists have succeeded in gathering audience and reliability, which today gives them a greater influence perhaps larger than the mass media, on variety of topics. The spectrum has a continuous growth over the past few years, mostly for two reasons:
Firstly, the consumers are now so closely connected with a brand. And this phenomenon has changed the buying decisions where opinions take a shape by reading blogs, tweets from satisfied customers related to brands.
Secondly, the popularity built up by the marketing efforts of the consumers (as stated in the above example of Oriflame).
Influence of consumers is the important advent on social networks. They become the true ambassadors for your brand.

Hence, businesses with influencer marketing approach build value, trust and relationships with current and new customers. Influencer marketing needs a bit of quality work which will generally take time and patience that will definitely lead to the reward for businesses at the end. NuAge Interactive is a great platform for small business to find and attract influencers who match their brand, goals and navigate the road to success.