Last week we covered the best Trellis highlights of 2019. So, today let’s look forward to the new year and discuss some fo the top marketing trends for 2020. Marketing is such a general topic that it is hard to be innovative and come up with novel ideas. However, our fearless CEO Isaiah Bollinger is one of a kind and has come up with some expert-level tips to improve your marketing strategies in the new year. Integrating these startegies into your marketing campaigns will capture a ton of value for your business.

Personal Branding for B2B

Influencer marketing has already taken over the direct to consumer space on platforms like Snapchat, Instagram, and Facebook. However, B2B marketing is often left behind by influencers on these platforms. This is an oversight due to the fact B2B is where the real money lies. Similar personal branding strategies emulated by social influencers can be replaced on a B2B scale. Creating a more defined approach to B2B marketing will unlock new customer bases and revenue streams for your business. Be alert of the new trends working in other areas of business and fine-tune them to fit yours.

Social Media Marketing

As time spent on mobile devices increases daily, the value associated with social media marketing increases alongside it. Older advertising methods such as print or even search are losing its luster fast. Search engines like Google provide boring ads that are less dynamic by nature. Social media marketing allows for targeting catered audiences directly and efficiently with affordable customer acquisition costs. This advertising network is still on the rise, so take advantage of the opportunites before it is too late. Social media allows for deeper branding to take effect on customers. Customers can interact more with the ds themselves rather than just clocking on plain text. Social media platforms are coming out with innovative advertisement strategies that stretch your ad dollars even further.

Think About the Customer Experience

Consumers are informed and educated. They demand complex websites that are highly functional and aesthetically pleasing. Their customer goals have evolved over the years and the experience you provide as a business should evolve in parallel with customer expectations. Fine-tune your buying process to fit the goals and mission of your company. Simply throwing out a website and expecting it to catch fire will not work. Do your research and spend the necessary time and resources to do it right. Automating your customer experience to make it more efficient and enjoyable will open up more doors for market capture down the line. The point is to make your entire customer experience more intertwined. The flow between processes should be invisible to the customer. Providing seamless customer experience will yield higher revenue results than many other marketing strategies would.

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