WordPress is a very powerful tool that, despite being utilized by over 26% of all websites, I think is actually underutilized by major organizations who are afraid to make the leap with open-source software that they still think is meant for blogging or small businesses.
WordPress has proven that it can scale to massive heights. In fact, we built winemag.com and have not run into any scaling issues other than simply the constraints of budgets and developer time.
One of the best ways to scale WordPress is to create custom post types. By default, WordPress will come with pages and posts that can be used to create a normal website. However, if you use posts for your blog and pages for your main pages, you can quickly find that you may need something more to organize your content.
That is where custom post types come into play. Custom post types can be created to organize uniform content like job postings, press releases, eBooks, portfolio pieces, events, locations, and other types of data.
Pages are often unique pieces of content that are not similar and require different page templates. Content such as press releases or job postings may follow the same format every time. You can create a custom post type for them simplifying and organize your content so that job postings or press releases are not mixed in with normal marketing web pages or blogs.
For help determining what should be a custom post type or creating custom post types, please don’t hesitate to reach out to the team at Trellis!