Why You Need To Invest in Technically Savvy Employees

Isaiah Bollinger

Isaiah Bollinger

I recently tried to get a new laundry card in my building. It told me to enter an activation code to get a new card. There was a piece of paper taped to the wall that said to go to this website to get a new card. I went to the website, that was not mobile friendly, on my phone and it was clear the website was built many many years ago. I tried creating a new account but there was no way to get an activation code. Simply put, it was an awful experience and we wound up having to deal with their customer service for 20 minutes just to get an activation code to get a new laundry card.
All of this could be solved by simply improving their software and website, leading to a much better user experience for the end user and also saving a lot of customer service time on their end. Why is that so many companies like this are still stuck with bad systems, outdated software, or simply a web presence and website that is not modern at all? I believe the biggest reason for this is a lack of technically savvy employees and technical culture in the company.
There are a lot of businesses willing to outsource the majority of their technical needs rather than hiring developers or other types of high-skilled employees that could get fairly expensive. This definitely makes sense if you feel hiring the internal expertise would be too expensive, and you don’t necessarily need them all the time. However, making sound decisions about how to outsource, managing that outsourced team, or group of teams requires some level of technical talent.
Thus, achieving results in today’s increasingly digital and technology-driven world requires some level of technical talent, even if you are outsourcing some of your technical needs. Therefore, technical employees will help you:

  1. Scale your business. It’s very hard to scale a business without some level of technology automating processes that reduce your overhead.
  2. Become more competitive. Technical employees can help you innovate and deliver more competitive and exciting solutions to your customers.
  3. Better outsource and manage technical projects. Even if you hire an agency, technical employees will help you better outsource and manage technical teams that are not in-house. They will help you make decisions that are best for your company, not for the agency, which is often a problem with outsourcing.
  4. Invest in the right solutions. How can you evaluate the right eCommerce platform without technical insight into what you need? The same goes with ERP systems and other technical solutions you might need for your business.
  5. Build a culture of innovation. Technical employees like to innovate. Hiring technical employees will help your company become more innovative through employee innovation.
  6. Become more efficient. Technological improvements lead to better efficiency. Technical employees can help implement technologies to make you much more efficient through integration, automation, and other improvements.
  7. Get better at marketing. Marketing has become heavily digital in today’s Internet-driven world. Technical employees can help your company become more digitally savvy and much better at marketing.
  8. Attract better employees. Good technical talent like to work with other technical talents. If you have none it will be harder to attract other technical talent and possibly even other talents in general if they feel your company is just simply too old school.

Hopefully, this post makes you more eager to focus on hiring technical talent and building a stronger technical team within your company. Perhaps just training employees internally is also a good way to make this happen via platforms like Treehouse and other learning platforms.
I will write a subsequent post on how to attract technical talent so that you can better hire for the future!

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