Dorel Juvenile Group, the parent company of brands like Cosco, Safety 1st, and Eddie Bauer First Adventure, needed a more effective online presence for some of their top brands. Trellis designed and developed a fully responsive website for the Eddie Bauer First Adventure line that enhanced the experience of the user while simultaneously improving the flexibility and ability to manage content via a highly customized backend. Dorel is now back in the driver’s seat to running their business online.
Eddie Bauer First Adventure needed a new WordPress website that allowed them to easily manage their product information and demonstrate the value of their brand at the same time. They needed a site that looked similar to the parent Eddie Bauer brand but also showed the uniqueness of their children’s offerings.
