HumanCentric

HumanCentric designs and manufactures elegant and convenient home and office products that make life easier and work more productive. Whether you’re creating a corporate oasis or perfecting your home workstation, their selection of mounts, adapters and accessories will make it look like your screens were built into your home, and there’s not a cord out of place (or visible at all). If you hate clutter, you’ll love HumanCentric.

The main challenge HumanCentric faced was driving sales through their website, instead of through their existing Amazon page. They needed a website that would increase their average cart value and overall customer lifetime value by making it easier to purchase many products at once. Trellis & Growth Spark were given the goal of inspiring customers to imagine what their workspace could be like, and then find the HumanCentric products that would make it possible, instead of encouraging single purchases.