Newstore is an innovative startup founded in 2015 by serial entrepenuer Stephen Schambaug, responsible for not one, but two billion dollar technology companies, Demandware and *GSDFS. Newstore is a technology to help retailers improve their mobile transactions and convert more sales via mobile devices. Newstore technology works with major eCommerce platforms like Magento, Hybris, Demandware, and more.
Newstore needed a very custom WordPress site for their growing business that could scale. They also needed to build a site that had a separate conversion mobile academy subdomain with a large range of information. There was a tremendous challenge building the site to the frontend requirements and architecting it in a way on the backend so that it could be improved as needed for the indefinite future. For instance the scrolling phone capabilities had to be developed in a way such that Newstore could upload different image sizes that still scrolled and worked within the template parameters.