Strauss is a producer of high quality meats such as grass fed beef, sausages, and more. As family farmers for generations, Strauss takes pride in creating the highest quality meat in the industry. Their meats can be found in supermarkets around the country, making them a household name.
Strauss had to build a better offering in the direct to consumer space to compete with the growing number of players selling meat directly to consumer. They needed a new modern design and platform that could handle subscriptions and their growing complexity. They also had a very short timeline of a little over 2 months to complete the project.