Trellis developed an in-depth strategy focused on a data-driven customer acquisition growth plan utilizing Google Ads, Facebook Ads and Pinterest Ads. The focus was on prospecting new customers to the website and retargeting at a discounted cost.
Facebook showed promising results right out of the gate. Facebook gave the customer rich graphics-based ads with a heavy focus on quality, product and audience segmentation based on product collections. This allowed us to scale the ad budget with a return on ad spend(ROAS) of 8.24X.
Google was completely reorganized in a more objective specific manner to mimic Facebook’s audience segmentation along with conversion based goals. Google’s return on ad spend averaged 9.02X with a great margin to Vietri. Google Shopping allowed their customer base to shop in a fluid manner with a heavy focus on customer reviews.
Pinterest was a new channel to Vietri. Pinterest closely aligned with the Vietri brand with rich images, home decor and something the Vietri brand didn’t get from Facebook and Google. Trellis included website traffic, conversions and dynamic product ads as part of the Pinterest strategy. Pinterest averaged account wide a return on ad spend of 8.35X