Assouline is a luxury book publisher that creates gorgeous pieces fit for the most exquisite coffee tables, as well as accessories and chic furniture. If you’re developing a personal library, or simply appreciate the value in great illustration and high quality bindings, you’re not going to want to miss this brand. Having one of their creations will distinguish your library (or even reading nook) as a safe haven of culture and class.
When Assouline came to us, they were looking for a website redesign motivated by a need for a backend change. Their previous site was hosted on Magento, which was too complicated and unwieldy for their needs.
Assouline also had several design changes they were looking for along with added functionality, and the project resulted in a massive overhaul of the brand’s aesthetic. This included A/B testing to drive better onsite conversions and overall time spent on the website.