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Manufacturers eCommerce Playbook
ECOMMERCE ISN'T JUST ABOUT YOUR PLATFORM, IT REQUIRES HOLISTIC THINKING
Today’s world is driven by digital, whether it be eCommerce, chat bots, social media, SEO, email, or other forms of digital commerce. Manufacturers have often been behind when it comes to eCommerce because they have not be responsible for directly selling to customers. However, the problem with this is that in today’s highly digital world, the ability to sell direct to consumer, or sell direct to consumer via channels like Amazon, Walmart.com, Ebay and more has become a much more important of most business models in order to stay competitive and highly profitable.