Digital Strategy

Working together to build a successful plan...before it's too late

Discovery & Evaluation

In order to put together a successful plan we need to get to know your business. We invest the time to learn your trade so that we can properly identify your most pressing online needs and design a solution that works. To do this, we provide in-depth analysis of your top competitors, customer personas, existing web structure and performace, and a needs analysis that will help you determine an appropriate digital direction for your company.

  • Competitor Analysis
  • Customer Personas
  • Needs Assessment
  • Competitor Analysis
  • Customer Personas
  • Needs Assessment
strategy discovery phase

Workflow & Analysis

Trellis evaluates the software that your business uses in order to understand your website’s role in your day-to-day operations. Our goal is to provide an improved experience for you just as much as your customer, so whether that means integrating an ERP or mapping out a data transfer plan to migrate content to your new website, we are always looking for ways to simplify your business.

  • Data Transfer
  • Workflow & Third Party Integrations
  • Shipping & Payment
digital strategy evaluation phase

Design

We will carefully construct an effective UI / UX strategy tailored to your business based on your existing branding and web presence, providing insight on how we can enhance your customers experience. By establishing the pillars of the new design like information architecture, content hierarchy, and sitemap in the early stages, we can design your new website to meet each of your digital goals.

  • UI/UX
  • Branding & Style Guide
  • Information Architecture
  • Sitemap
  • Moodboards
  • Photography
  • Wireframes
  • Adobe Creative Suite
digital strategy web design phase

Development

Having a strategy for how you are going to execute a websites functionality is just as important as the actual development itself. Rushing into development with a poor strategy can wind up costing tens of thousands of dollars in unnecessary maintenance fees or reimplementation costs if you are lucky. Trellis can help you develop a sound web development strategy so you maximize efficiency, keep costs down and ROI as high as possible.

  • Magento / WordPress
  • Custom Features
  • Extensions
  • HTML / CSS
  • Javascript / jQuery
  • PHP / MySQL
  • Version Control
  • Hosting
  • DNS Services
digital strategy development phase

Marketing & Post Launch Support

Website’s require regular upkeep to stay current, secure, and performing correctly. By determining your support and maintenance costs before launch we can save you substantial money down the road by being prepared for emergencies. Not only can Trellis provide the support to keep your website running cleanly, but with our background in internet marketing we can help you develop an effective strategy to maintain continual growth.

  • Inbound Marketing
  • Outbound Marketing
  • Conversion Optimization
  • Maintenance
  • New Features
digital strategy post launch phase

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