The Trellis Blog
Your source for all things eCommerce, Magento, Internet Marketing and more...
What To Consider When Going International With eCommerce
eCommerce,
Marketing,
Platforms,
Web Design
Global eCommerce sales are expected to exceed the $7 billion mark by 2025—which indicates there’s no better time than now to open the doors to international selling for your eCommerce business. With the rise of online shopping, buyers now enjoy greater accessibility and ease of buying from eCommerce stores around the globe. The onus is […]
Isaiah Bollinger
|
April 28, 2022
Using Behavioral Data in Personalized Marketing
Analytics,
Content Marketing,
eCommerce,
Marketing,
SEO
Digital marketing has changed a lot in recent years. Connecting to the online world meant a whole new world of marketing for both companies and consumers. Today, there’s an entire ecosystem within the world of online marketing. Marketers tend to use every advantage they can get to perfect their strategies and marketing campaigns. That includes […]
Jack D'Errico
|
April 18, 2022
Migrate From WooCommerce To Shopify 2.0 : Here Are 7 Reasons Why
eCommerce,
Marketing,
Shopify,
Web Development,
WooCommerce
The foundation of your eCommerce business determines its success. But, just creating a solid business plan and taking your idea live isn’t enough. You need to choose an eCommerce solution that ticks off everything you need, allows you to deliver a delightful customer experience, and isn’t a maze to navigate. Shopify 2.0 and WooCommerce are […]
Jack D'Errico
|
April 13, 2022
The World of Operations Optimization: An Inside Look with COO Ross Beyeler
Analytics,
Company Updates,
eCommerce
Today I had the pleasure of sitting down with one of Trellis’ 4 owners and partners, Ross Beyeler. Ross is a tenured eCommerce veteran who started his own agency, Growth Spark, over a decade ago. Ross transformed Growth Spark into Boston’s premier Shopify Plus agency and was eventually acquired through a merger with Trellis. Ross […]
Jack D'Errico
|
April 12, 2022
Which Social Media Channel is Right for Your Business?
Content Marketing,
Conversion Optimization,
eCommerce,
Marketing,
Pay Per Click,
SEO,
Social Media
With a handful of Social media platforms and e-commerce marketplaces to choose from, navigating the robust digital marketing landscape can seem overwhelming to an untrained eye. Brands that want to capture more market share need to analyze each channel, conduct A/B testing, and optimize your Ad spend on the metrics that matter. Our goal is […]
Jack D'Errico
|
April 7, 2022
Episode 56: Selling Across Many Digital Channels With Sean Donovan of MSA – The Safety Company
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast treads onto the next episode by inviting Sean Donovan onto this week’s show to discuss omni-channel messaging in 2022. Sean Donovan is the Digital Channel Manager of Americas at MSA – The Safety Company. He is currently tasked with figuring out how to optimize eCommerce across their own website, […]
Jack D'Errico
|
April 4, 2022
Episode 55: Using Data Science To Grow B2B eCommerce With Chief Data Officer Garrett Eastham
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming data wizard, Garret Eastham, onto the latest episode of the world’s top B2B eCommerce podcast. Garrett Eastham is a veteran data scientist and executive at high tech companies such as Bazaar Voice that have pioneered aspects of eCommerce over the last two […]
Jack D'Errico
|
April 2, 2022