The Trellis Blog
Your source for all things eCommerce, Magento, Internet Marketing and more...
How To Navigate COVID-19 eCommerce During The Holidays
eCommerce,
Marketing
Intro: The supply chain is a mess and things like microchips are still in massive shortages. COVID-19 is still unpredictable and we are seeing massive variability in cases nationwide. It’s safe to say that the one certainty of COVID-19 right now is that things are unpredictable. That means you need to be on top of […]
Jack D'Errico
|
October 26, 2021
How To Build An In House eCommerce Team
eCommerce,
Marketing,
Shopify,
Web Design
I am a big believer that you need a strong in-house eCommerce team, regardless of whether you work with third parties or not. Third parties will only be as good as your internal team that can manage them. eCommerce requires so many core company competencies, it’s impossible to completely outsource it. So where do you […]
Isaiah Bollinger
|
October 21, 2021
Episode 47: EDI & B2B eCommerce Integrations With Chris Bidleman of Celigo
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Chris Bidleman, Director Solution Integrations at Celigo onto the show to discuss EDI & B2B eCommerce Integrations. Chris Bidleman has been building integrations for B2B eCommerce for over a decade and has seen everything from legacy technology like EDI that is still […]
Jack D'Errico
|
October 19, 2021
China Is Dominating The eCommerce World
Analytics,
eCommerce,
Platforms
China is the world’s largest eCommerce market, with over 50% of global eCommerce transactions coming from China, and the Chinese eCommerce market hit $1.62 trillion by the end of 2020, which is double the size of the U.S. eCommerce economy. Chinese eCommerce evolved rapidly over the last five years, and online shopping has been increasing […]
Steven Wang
|
September 21, 2021
Episode 46: Building A B2B Marketplace With Josh Penfold – CEO of Goose
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast treads forward into season 3 by welcoming Goose CEO, Josh Penfold onto the show to discuss B2B marketplaces. Josh Penfold has been in eCommerce and B2B for 20 years. He has worked on both the brand side and built his own eCommerce website. In doing so he realized how […]
Jack D'Errico
|
September 17, 2021
Episode 45: Enterprise B2B eCommerce With Dan Renda – Head of Global eCommerce at Siemens Healthineers
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The next episode of The Hard Truth About B2B eCommerce podcast moves onto the next episode to discuss data analytics through the lens of growing your B2B business with Dan Renda, Head of Global eCommerce at Siemens Healthineers. Dan Renda has an impressive eCommerce background. He started out on the agency side managing eCommerce projects and then […]
Jack D'Errico
|
September 2, 2021
How to Use Google Analytics to Boost Your SEO Rankings
Analytics,
Conversion Optimization,
Marketing,
Platforms,
SEO
Search Engine Optimization or SEO is one of the main aspects of digital marketing. As per Wiki definition: Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Most of us, […]
Jack D'Errico
|
August 31, 2021