Glossary of Terms

A single task that requires 1-40 hours of work.

A series of tasks that require 40-500 hours of work.

A series of tasks and initiatives that requires 500+ hours of work.

A rough order of magnitude estimate for an initiative or project. This is a not a commitment

A detailed breakdown of what a project scope and budget will entail. This is a commitment that a client can secure a budget against, but it is not a guarantee.

A proprietary estimation tool that Trellis built and leverages to estimate complex initiatives and projects.

The template or layout that determines the look and feel of an eCommerce store.
Themes can be created from scratch or clients can select a prebuilt theme.
Can be customized according to a Style Guide.

A component is a reusable, self-contained building block which defines the design and functionality of a specific type of content.

A widget is a special type of type flexible component which can be added, removed, and reordered on a page.

A template defines the overall structure of a page by specifying the type and order of components which appear on the page.

A pricing model where the project scope, timeline, and cost are agreed upon in advance. Any changes or additions to the scope are typically managed through change requests.

A pricing model where the client pays for the actual time spent and materials used on the project. It offers more flexibility to accommodate changes and additions to the project scope.

A breakdown of hours used by Trellis at a task level

Sending emails to a list of contacts with the purpose of promoting products or services.

A type of performance-based marketing where a business rewards affiliates for each visitor or customer brought by the affiliate’s marketing efforts.

Collaborating with influencers to promote products to their audience.

Creating and distributing valuable content to attract and engage a target audience.

Using social media platforms to promote products and engage with customers.

A visual guide that represents the skeletal framework of a website or application.

A static design of a web page or application, showing what the final product will look like.

The overall experience of a person using a product, particularly in terms of how easy or pleasing it is to use.

The visual elements of a product that users interact with, such as buttons, icons, and layout.

An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.

Set of standards and guidelines for writing and designing content to ensure consistency and uniformity across various media and publications. It typically covers aspects such as grammar, punctuation, formatting, tone, and visual elements.