Strategic Insights Into The Customer Journey

We look at the entire customer journey from exploration, acquisition, engagement, conversion, purchase, fulfillment, and retention. All of this is powered by data and analytics to better understand and improve this journey for your customers. Our combination of intuition, industry expertise, and data-driven insights can help you level up this customer journey and massively increase sales.

Strategic Insights Into The Customer Journey

Holistic planning for smart brands

Every business is unique and complex, with a particular set of goals, needs, and pain points. At Trellis, we are data-driven in all that we do. Whether building from the ground up or working with an existing site, we work with our clients to develop a holistic understanding of your brand and develop strategic solutions to ensure expansion and growth.


Platform Selection

We take a big-picture approach when it comes to selecting a platform for your website. This ensures that your chosen platform can meet both your short term and long term needs, thus reducing the risk of a complicated re-platforming process in the future.


Well-designed systems architecture improves profitability and efficiency. Through our architecture process, Trellis will define integrations, key technology decisions, and processes that will greatly improve your business.


Success in the digital landscape depends on a number of complex factors — namely, delivering the right message at the right time to the right audience. We work directly with our clients to craft unified, cohesive strategies to expand brand awareness and optimize for success across multiple channels.

DTC eCommerce

Success in DTC eCommerce requires a smooth and easy customer experience. We help our clients elevate their DTC presence by creating digital experiences that feature best-in-class infrastructure, integrations, and eCommerce best practices.

B2B eCommerce

Innovation in the B2B space is growing, and Trellis is strategically poised to guide your business to success. Armed with deep experience and a unique understanding of the challenges in the B2B space, we can help you stand out in your industry and build the competitive advantage to succeed.

Our Process



To create a successful plan, we invest significant time in learning your business so we can identify your most pressing needs and design a solution that works. By analyzing your data, identifying gaps, and developing strategies for improvement and automation, we build workflows that deliver simplicity and efficiency for your team. Whether this means integrating an ERP system or migrating content to your new website, our goal is to improve your experience just as much as your customer’s.



Many brands find that they need their website to integrate with CRM platforms or other tools to keep data consistent across their business. We help our clients identify the best applications and tools for their specific needs, and offer expert-level custom integration as well as integration with popular software like Salesforce, Netsuite, Infor, Hubspot and others.



Trellis maintains long-lasting, deep partnerships across a wide range of technology and integration providers. Our relationships allow us to provide your company with industry leading advice and the guidance you need to make any integration a success. From our early stage strategy sessions through design and development, our partners become your partners.



I just wanted to drop you a quick note to let you know how incredible a job your team has done for VIETRI in the last 6 months. We couldn’t be happier with the build. Your teams’ work and project management are impeccable. It’s truly been a pleasure to work with Trellis in launching and growing our new e-commerce platform.

Domenick Cimino, eCommerce Manager


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