case study for Maiden Home

Maiden Home


  • Integrations
  • Strategy

Maiden Home

The Trellis team is simply the best and working alongside them is a delight. My partners at Trellis are an exceptional group of individuals who are consistently supportive, communicative, organized, and sharp. They come to the table with an unparalleled level of accountability, ownership mentality, and business acumen that our team appreciates every day.

Michaela Berla-Shulock, Senior Product Manager

Maiden Home

Maiden Home
Maiden Home Screenshots
Maiden Home Desktop and Mobile Screenshots
Maiden Home Phone Mockups
Maiden Home Desktop Screenshots


Trellis’s intervention brought transformative results. By refactoring the custom applications to be more admin-friendly, the Maiden Home team gained greater control over their eCommerce product merchandising, reducing their dependency on third-party development support. The user experience was significantly enhanced through UX improvements and frontend theming, leading to a more immersive shopping experience for customers.

Notably, the updates led to a substantial increase in site speed by over 50%, addressing previous issues with slow load times that negatively impacted consumer conversion rates. These changes, coupled with the enhanced control for the Maiden Home team, resulted in a remarkable 100% increase in DTC-derived revenue. Furthermore, the overall development costs for maintaining the site were reduced by nearly 50%, allowing Maiden Home to allocate resources towards forward-facing initiatives rather than constant fixes. This partnership with Trellis marked a significant turning point, empowering Maiden Home to thrive and innovate in the digital space.

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