case study for Lux Bond & Green

Lux Bond & Green


  • Design
  • Development
  • Hosting
  • Integrations
  • Marketing
  • Strategy


As part of Lux Bond & Green’s digital transformation, we significantly lowered their technical debt, re-imagined & designed their customer journey & site UX, and delivered an infrastructure that is manageable, flexible, and scalable ready for future growth and improvements. After some strategic conversations, we mutually decided that BigCommerce would be the optimal eCommerce solution to house their new online storefront. Similarly, a new ERP/ POS system called Adaptive was implemented as well which only added further complexities to the build.

Not only did we have to migrate the product data from the old ERP into the new one, but we also needed to integrate the system to dynamically feed the new ERP data into BigCommerce. In order to effectively execute upon this, we installed an iPaaS solution ( to communicate data back and forth between BigCommerce and their new ERP/POS Adaptive.

Other cool features include installations of iFrames for two of their largest product partners Rolex and Tudor meaning that Rolex product data is being dynamically pulled from and displayed on the LBG website. This allows for greater product enrichment, product merchandising, and enhanced inventory management.

We are also rolling out a custom diamond finder that will pull product from the GIA database which includes a selection of millions of diamonds and gem varieties. This tool will help customers find the perfect fit quickly and easily from anywhere in the world and allow them to then ship the diamond and have it cased in LBG settings.

Lux Bond & Green now has a future-forward site that reduces manual processes and delivers an enhanced customer buying experience across all touch points. Now the LBG in-store locations and online business are integrated to outperform the competition. The newly installed duo of BigCommerce and Adaptive ERP will allow the LBG team to focus on product procurement and marketing as they enter a new phase of growing the business.

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