NutraBio

NutraBio, a leader in the health and fitness supplement industry, operates three brands: NutraBio, EndureElite, and Unbound. While EndureElite and Unbound were already running on Shopify Plus, the primary brand, NutraBio, utilized the Miva Commerce platform. NutraBio faced several challenges, including a dated user interface (UI) and customer experience on their Miva website, hindering their ability to make efficient changes and keep up with competitors. To maintain their strong presence in the industry, NutraBio decided to replatform their website to Shopify Plus, aiming to modernize the design and create a unified brand experience across all three brands.

To tackle the client’s problems and pain points Trellis team unified UI and UX for multiple websites into a single Shopify store so they could deliver the desired brand experience for their customers. We also made sure that their new store would have modern functionality, and it would be easy for the NutraBio team to make changes efficiently. Now, the current website accurately reflects NutraBio’s position as a leader within the health and fitness supplement industry.