Digital Commerce Today: Live in Boston 2023 – Recap
Kate Dubovikova
Kate Dubovikova
In the fast-evolving landscape of eCommerce, staying ahead of the curve is crucial. It requires continuous learning, networking, and collaboration. Trellis recognized the need, and once again, brought together eCommerce experts, thought leaders, and enthusiasts for the second installment of the highly-anticipated live event series, Digital Commerce Today: Live in Boston 2023. Held on September 6, 2023, in downtown Boston at the vibrant Laugh Boston venue, this event aimed not only to provide valuable insights but also to rebuild the New England eCommerce community.
“The Digital Commerce Today event is more about building meaningful relationships in the New England eCommerce community than anything else,” said Marcus Ohanesian, Partner Manager at Trellis.
An Event to Remember
As the event progressed, it became clear that Trellis had meticulously planned every detail to ensure a valuable experience. In addition to the intellectual nourishment, Trellis also ensured that attendees were well-fed, from a sumptuous brunch to delectable snacks and mouthwatering Hors D’oeuvres. The event aimed to simplify the complex eCommerce landscape by partnering with some of the best providers in the industry: Shopify Plus, Retention, Rewind, Avalara, Amazon Buy With Prime, Recharge, Jitterbit, Okendo, and Nosto.
Digital Commerce Today ’23 boasted an impressive lineup of eCommerce experts and thought leaders, including CEOs, directors, and strategic sales managers from renowned companies. A special shoutout to all our speakers:
- Alfred Schofield, VP of Strategic Growth at Paul Grover Team and Co-Owner of Rising Tide Real Estate
- Edmond Georges, CEO of Hobbiesville
- Andrew Merle, CEO at Merle Consulting Group
- Shannon Fay, Director of eCommerce at MiniLuxe
- Dave Wisdom, VP Solutions and Strategy, Engagement at Bloomreach
- Joan Abrams, Director of eCommerce at Dorel Home
- Matt Jarman, Strategic Sales Manager at Searchspring
- Brett Macquarrie, Sr Account Executive – Enterprise Accounts at Shopify
- Jeff Bordeaux, Strategic Account Director at Feedonomics
- Sam Chen, Vice President of Sales and Marketing at NPIC
- Olivia Frere, Director of Brand Strategy at Extensiv
- Timothy Peterson, President & COO at Speir Digital Inc
- Bill Mirabito, eCommerce Consultant and Fractional CTO/CDO at Chameleon Collective
These luminaries shared their insights and experiences, providing attendees with a wealth of knowledge to take back to their businesses.
Building Connections
Networking is a vital component of any successful event, and Digital Commerce Today ’23 was no exception. Attendees had the opportunity to meet other brilliant minds in the eCommerce space, exchange ideas, and lay the foundations for new and fruitful partnerships.
After absorbing a wealth of knowledge, attendees had the chance to take a breather during a networking break. It was a valuable opportunity to connect with peers, discuss the insights gained from the previous sessions, and build new relationships.
“It was a great opportunity to connect with new and existing partners as well as merchants within the eCommerce space. “As much as I love remote work, there is something special about having an unstructured, in-person conversation with someone,” said Ross Beyeler, COO at Trellis.
In the ever-evolving world of eCommerce, collaboration is key, and this event provided the perfect platform for it.
Event Highlights
The event’s schedule was designed to provide attendees with a comprehensive understanding of the eCommerce landscape. It included sessions that covered a wide range of topics, personal stories of growth to in-depth discussions on omnichannel marketing and personalization.
eCommerce Masterminds Luncheon Buffet
The day began with an eCommerce Masterminds Luncheon Buffet, allowing attendees to trickle in, enjoy a delicious meal, and start networking. It was the perfect appetizer for the day’s insights and discussions.
eCommerce State of the Union
The event officially commenced with an eCommerce State of the Union address. Jared Shaner, CRO of Trellis, and Isaiah Bollinger, CEO of Trellis, took the stage to set the tone for the day. They provided a glimpse into the current state of eCommerce and what attendees could expect from the event.
Our Story of Growth & Digital Transformation
The eCommerce journey is a complex one, filled with challenges and opportunities. This session delved into the crucial steps taken by leading eCommerce brands on their path to growth and digital transformation. Speakers like Alfred Schofield and Edmond Georges shared their insights and experiences, shedding light on the strategies that have brought success to their brands.
Omnichannel: Creating a Unified Customer Journey
Brett from Shopify led a discussion on the intricacies of omnichannel marketing, with a particular focus on Buy Online, Pick Up In Store (BOPIS) and other omnichannel efforts. This session explored how businesses can create a unified customer journey that seamlessly integrates online and offline experiences.
Snack ‘N Trivia, presented by Okendo
The event took a fun turn with a Snack ‘N Trivia session, presented by Okendo. Attendees had the chance to test their eCommerce knowledge while enjoying cocktails and appetizers. It was a halftime performance that added an element of entertainment to the day.
The Hard Truth About B2B eCommerce: Live Podcast
The world’s top B2B eCommerce podcast went live in Boston, with special guest Bill Mirabito. This session provided insights into the challenges and opportunities in the B2B eCommerce landscape, offering valuable takeaways for businesses operating in this sector. For more episodes, follow us on your favorite podcast platform: Buzzspout, Spotify, Apple, YouTube.
Connecting with your customers on a personal level
Personalization is a key driver of conversion in eCommerce. This session explored how businesses can leverage AI and personalized data to create meaningful connections with their customers. Speakers from Bloomreach, Searchspring, and Dorel Home shared their expertise in this critical aspect of eCommerce.
Laughter as the Grand Finale
The highlight of the evening was a comedy performance by Corey Rodrigues brought to us by Rewind. Corey’s humor, honed through appearances on Conan, Amazon Prime, HBO, and EPIX, added a delightful touch to the event. He is the winner of prestigious comedy awards, including the Catch a Rising Star, The Funniest Comic in New England, and Big Sky Comedy Festivals. Corey Rodrigues’ performance was sponsored by Rewind, adding an extra layer of entertainment to the evening.
A Night to Remember
Following Corey’s performance, attendees were invited to join the After Party, extending the opportunity for more networking and eCommerce conversations. The lobby bar of Laugh Boston was abuzz with discussions and laughter until 9 pm, ensuring that the event concluded on a high note.
The Event’s Impact on the eCommerce Community
Digital Commerce Today ’23 held particular significance as it emphasized the present and future impact of eCommerce. Trellis, as the driving force behind the event, demonstrated its unwavering commitment to fostering innovation and collaboration in the eCommerce space.
“I felt that Digital Commerce Today was able to bring back together many of the amazing New England eCommerce community we had before Covid. I believe this event can reinvigorate commerce in a more intimate and fun setting than other traditional eCommerce events,” said Isaiah Bollinger, CEO and Founder of Trellis.
“Commerce is a social human experience, and events like Digital Commerce Today remind us of the importance of spending time listening to others and thinking about the customer experience,” emphasized Ross Beyeler, COO at Trellis.
Looking Ahead
Digital Commerce Today: Live in Boston ’23 was not just an event; it was a vibrant celebration of the eCommerce community’s resilience and potential. Trellis looks forward to more events that foster connections and drive innovation in eCommerce.
As we look ahead, we anticipate more thrilling events that bring eCommerce thought leaders, merchants, and technology together to shape the future of the industry. Stay tuned for updates and join Trellis on the journey to redefine eCommerce.
“Trellis has been passively exploring different avenues to incorporate AI into our personal businesses as well as delivering more robust experiences for our clients. Coming out of The Edge Summit, we are clear in our path for incorporating AI and currently the limitations are not exclusive to us,” said Jared Shaner, Partner and CRO at Trellis.
Stay connected with Trellis to be part of the exciting journey that lies ahead in the world of eCommerce:
For inquiries, please contact at contact@trellis.co
There are more insights, connections, and innovations waiting on the horizon, and Trellis will be at the forefront, driving the future of eCommerce. See you at the upcoming events!
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