E-commerce is no doubt the business of the 21st century. It has transformed the way people do business and increased the general volume of trade in both local and international markets. Whenever e-commerce is mentioned, content writing follows closely. E-commerce and content writing go hand in hand in the sense that e-commerce sites often need content for them to thrive. Content writing for marketing has greatly increased owing to the shift of businesses to the digital front. Content has been used to generate leads for business in the online space. To convert these leads into customers, diligence and techniques have to be applied. In as much as you need your content to stand out on various search engines, they equally have to stand out to customers as well.
In the same light, we cannot fail to mention Magento Business Intelligence when talking about modern business. It’s the talk of nearly most business circles just after the acquisition of RJMetrics by Magento in 2017. Magento BI has indeed revolutionized e-commerce with its prime focus on data and analytics. It is typically a cloud-based platform that is finely tuned for e-commerce business intelligence. What sets is apart from other analytical platforms is its ability to achieve objective customer segmentation. It is able to come up with these detailed segments by virtue of it being able to pull data directly from any kind of customer database. Also, the perfect leverage that it has on the purchase history of customers and other behavioral data gives it an edge for even better customer segmentation. In fact, as far as Magento BI and other analytics platforms are concerned, this is the competitive advantage that Magento has over them. This is its leverage point and the reason why it has gained much prominence in most e-commerce circles.
With that brief overview of content writing and Magento Business Intelligence, we are sure that you have made parallels between them. All two factors are essential for the success of e-commerce business in the contemporary world. Let’s consider how they can be effectively utilized for e-commerce bliss.
The 5 W’s and H-factor
The 5 W’s and H-factor notion cuts across many disciplines. It has been used to guide the planning function of most businesses. In journalism, it is the key mechanism to getting substantial and credible information for reporting purposes. In the world of content writing, it also has immense value. This is our primary concern, as to how it can guide the writing of product descriptions.
Let’s consider the 5 W’s and H-factor in the context of a product description:
Who. The question that will arise here is, who the product is for, their demographics and possibly their interests. With this information, you’ll be in a better position to provide value to the specific targets. You can also connect with them further since you know what it takes to appeal to them.
What. The question that arises here revolves around the product. Thus, it stimulates you to provide the exact details about a product and possibly what sets it apart from others. Write all the basic details, features and attributes of your product. Your main aim here is to set it apart from other products.
Where. The central aspect here is the location that the product will be availed or possibly used. Give details that pertain to the place of use.
When. The question that arises here is time. Tell your customers when to use this product. Perhaps during events, trips, etc.
Why. This answers the most important question as regards your product. You have to convince your customer why they should use your products, the benefits and how they are going to make their lives better with it.
How. The question that arises here is as to the function of your product. You have to tell the customers how the product works to prevent confusions.
What More Can You Do Concerning Content Writing For eCommerce?
Optimizing For SEO
Every content writer that has a firm grasp on their writing knows the importance of SEO. The premise of SEO is to improve the rankings of content on various search engines. It makes content perform better on search engine result pages.
To effectively carry out SEO on your content, you’d have to select a set of keywords that have relevance to your product. It also involves coming up with close variations of these keywords. Subsequently, you should put these keywords strategically in your content. Spread them out through your content and also your page titles.
One word of advice though; ensure that your selected keywords and their variations fit harmoniously in the text. They should not sound as if they have been forced as it may sound unappealing to the customer. Here, you’re better off seeking the services of professionals such as EliteEssayWriters to get custom writing for your business, optimized for SEO.
The above tips can help you tweak your content writing for a better e-commerce experience. Let’s now consider the features of Magento BI and how it can improve the e-commerce experience.
Features of Magento BI
- It lets you pull data straight from your Customer Relationship Database. You don’t have to import anything.
- It tracks customer behavior. This lets you know which channel might translate to high return on investment.
- It is customizable. It can be adjusted to suit your business needs. It can even integrate your business systems with itself.
- It lets you define your preferred metrics with an option of getting automatically updated reports.
- It stores important data from diverse sources in a single place for your easy reach.
- Since it’s cloud-based, you get to log in wherever you are, hence giving you easy access.
How Magento BI can Help ecommerce Businesses
As far as customers are concerned, Magento BI can help your ecommerce business acquire new customers. The insights that it gives you with regard to customer behavior shows you where there are larger profit margins. This will inform your decision on product categories and help you choose those that have a higher profit based on the insights above.
It can aid the work of management in the retention of repeat customers. Managers can analyze the data generated to know which customers are responsive and rake in more revenues. Thus, it contributes to business efficiency.
For those ecommerce businesses that utilize ads, Magento BI can help increase the efficiency of this undertaking. ecommerce businesses that have adopted it report of 70 % increments to ad efficiency.
The aspect of decision making in the business is also set to increase with the use of Magento BI. This is realized due to the integration function of the BI tool with almost all kinds of data from the business. Decisions can be made five times faster in the business.
For those contemplating to acquire the BI tool, Magento Business Intelligence is available on two plans:
This is the most basic version. It is good for small-scale businesses or those that are just starting out. The current price is $ 100 per month.
- Magento Business Intelligence Pro
This is an enterprise-grade version. It is packed with all the features that medium-sized and large-scale merchants need, to take their business to great heights. It’s currently available at $ 500 per month.
Well, indeed, with the ultimate guide above on content writing and Magento Business Intelligence, your ecommerce is bound to be successful. Consider each point objectively as you seek to improve your business performance.
About the Author: Richard Nolan is a professional educator and team building coach, sharing his experience in spheres of writing, blogging, entrepreneurship, and psychology. Richard writes for numerous blogs and gives useful tips for bloggers and students. Follow him on Facebook and Twitter.