eCommerce Updates from Trellis Partners in September

In the bustling world of eCommerce, staying ahead of the curve is key to success. Last month, we witnessed an array of dynamic updates and collaborations from our partners, aimed at enhancing the eCommerce landscape.In this blog post, we’ll take a look at the exciting product updates from Shopify, Okendo, Malomo, Yotpo, Klevu, Amazon Buy With Prime, Swym, and Contentful, learn about the latest news from Trellis and reveal new partnership announcements. Let’s delve right into it!

Product Updates

Shopify: Pioneering Change

Shopify, a frontrunner in the eCommerce realm, is embracing transformation with significant updates. The sunset of Shopify Scripts, checkout.liquid, and related scripts marks a crucial shift in their approach, streamlining processes and enhancing user experiences. Furthermore, the integration of Amazon’s Buy With Prime offers seamless product shipping via Amazon Prime, revolutionizing the eCommerce checkout experience. Customers can now enjoy Amazon Pay integration, simplifying the payment process and leveraging Amazon credentials.

Okendo: Elevating Shopping Journeys

Okendo introduces Okendo Quizzes, providing merchants with a tool to create guided shopping experiences that accelerate sales. This innovative feature opens new doors for engaging and interactive shopping journeys, aligning perfectly with Okendo’s commitment to enhancing customer interactions and driving sales.

Okendo Quizzes are more than just a trend; they’re a game-changer for eCommerce brands seeking to connect with customers on a deeper level. These interactive quizzes are designed to transform the shopping experience and drive new sales.

Building Immersive Quizzes

Step 1 is all about crafting quizzes that captivate your audience. Whether you’re in the fashion game or selling tech gadgets, Okendo’s versatile platform allows you to create tailored product recommendation quizzes that seamlessly align with your brand. With a range of flexible question types and smart branching logic, these quizzes aren’t one-size-fits-all. They’re customizable in every aspect, from images and colors to fonts. Better yet, you can sweeten the deal by offering rewards, a tried-and-true tactic to motivate potential buyers. And for the icing on the cake, high-impact star ratings let customers see what others think about your products.

Promoting Engagement and Driving Sales

Step 2 is where you showcase your unique quizzes and amplify their reach. These quizzes aren’t meant to gather dust in a corner; they’re meant to shine. With Okendo, you can display them prominently on your website and promote them across various channels. The goal? Drive engagement and spark new sales by asking thought-provoking questions, delivering spot-on product recommendations, and rewarding quiz completions. It’s all about enriching the customer journey and forging connections that lead to conversions.

Analysis and Optimization: Power to the Brand

The last step is where you take the reins and harness the power of data. Okendo’s quizzes provide a treasure trove of insights. You can delve into in-depth performance metrics to swiftly identify which channels are true revenue generators and which strategies may need a tweak. It’s not just about offering quizzes; it’s about understanding the impact they have on your business and leveraging this knowledge for continuous improvement.

Beyond Products: Personalized Communication

Okendo doesn’t stop at quizzes. Step into the realm of personalized communication through tailored email and SMS. Thanks to the Klaviyo integration, you can now speak your customers’ language by segmenting audiences based on their quiz interactions and more. It’s a level of personalization that transcends products, forging a deeper connection with each customer.

Data Handling and Compliance

Worried about data security? Step 3 also ensures that you can rest easy. Okendo automatically saves all customer data to unified profiles for easy access. It’s not just convenient; it’s safe. The platform adheres to GDPR and SOC 2 compliance standards, guaranteeing that data regulations are meticulously covered. Your customers’ information is treated with the utmost care, allowing you to build trust and loyalty.

With Okendo Quizzes, it’s not just about selling products; it’s about creating memorable, personalized shopping experiences that resonate with customers long after they’ve made a purchase. Say goodbye to one-size-fits-all and embrace the power of customization, engagement, and data-driven insights.

Malomo: Revolutionizing Order Tracking for Shopify

Order tracking is a crucial touchpoint in the eCommerce journey, and Malomo is here to help you make it count. The company offers a suite of features designed to optimize order tracking, reducing support tickets, and elevating your brand’s post-purchase experience.

Introducing the Tracking Page Creator

Malomo’s Tracking Page Creator is a game-changer, allowing you to create stunning, personalized tracking experiences in just two clicks. Say goodbye to mundane carrier tracking pages. Malomo empowers you to launch beautiful order tracking pages that seamlessly integrate with your Shopify theme, all without the need for coding. It’s all about making your brand stand out while ensuring a pixel-perfect customer experience.

Proactive Notifications and Communication

Malomo takes a proactive approach by monitoring every shipment and detecting various post-purchase events. With this data, you can trigger email and SMS messages to keep your customers informed and engaged. The result? Transactional messages boasting a 3x higher open and click-through rate, transforming delivery from a cost center into a powerful customer retention engine.

Mastering Shipping Analytics

Get ahead of delivery issues with Malomo’s in-depth shipping analytics. Monitor every shipment and pinpoint bottlenecks in your customer’s journey by analyzing data related to on-time performance, carriers, destinations, service levels, and more. This level of transparency allows you to make data-driven decisions that enhance your brand’s performance.

Deflecting Problematic Orders

Delivery delays are inevitable, but they don’t have to damage your brand. Malomo helps you turn unfortunate shipping experiences into positive ones. By using Problem Orders, you can identify issues and keep your customers informed about delays, stalled shipments, or lost orders, all before they impact your profit margins. The result is a stronger brand reputation and happier customers.

Integration for Success

Malomo integrates seamlessly with a wide range of Shopify apps. This integration allows you to cross-sell, collect valuable 1st party data, facilitate returns, and increase SMS subscribers, among other capabilities. Your order tracking experience can become a central hub for customer engagement and brand interaction.

Inspiring Order Tracking Experiences

Several successful Shopify brands have embraced Malomo to control their brand image, keep customers well-informed, and encourage repeat purchases through order tracking. These brands, including ILIA Beauty, Who Gives A Crap, and Nomad, showcase the power of order tracking experiences that inspire.

Personalization for Customer Delight

Customers frequently check their order status, making order tracking one of the most visited touchpoints in their journey. Malomo’s theme-based tracking pages and transactional email and SMS flows enable you to create a memorable, personalized order tracking experience that not only reduces Where Is My Order (WISMO) inquiries but also boosts your return on investment (ROI), customer lifetime value (LTV), and customer satisfaction (CSAT).

The Tracking Page Creator in Action

Malomo’s Tracking Page Creator enables the creation of order tracking experiences without any coding. The user-friendly interface allows you to manage page designs directly in your Shopify storefront. You can host unlimited tracking pages and use data to segment and tailor each customer’s experience. The possibilities are limitless, and your tracking pages can truly shine.

Enhancing Tracking Pages with 3rd-Party Apps

Malomo opens the door to supercharging your tracking pages with third-party apps that align with your brand and customer needs. By integrating your favorite apps, you can create dynamic and unique tracking pages that cater to specific customer segments, enhancing their post-purchase journey.

Real-Time Tracking Data

Malomo provides real-time tracking data by connecting with over 80 carriers. Customers can access their tracking information on your tracking page, ensuring they’re always informed about their order’s status. Plus, you can display multiple shipments on a single tracking page, serving as an order lookup widget for those who seek order updates on your storefront.

Malomo’s Tracking Page Creator is a powerful tool that empowers brands to elevate their order tracking experiences, reduce customer support inquiries, and inspire repeat purchases. Say goodbye to generic tracking pages and embrace a tailored, brand-centric approach that delights your customers every step of the way.

Yotpo: Your All-in-One Solution for eCommerce Success

Yotpo is transforming the way eCommerce brands engage with their customers by offering a comprehensive suite of connected solutions. With Yotpo, you can turn one-time shoppers into loyal customers and enhance your retention marketing strategies to maximize the value of your customer base.

SMS – Craft Unbeatable Mobile Experiences

Yotpo empowers eCommerce brands to create unbeatable SMS experiences for today’s mobile shoppers. With personalized messages that convert, you can drive sales with just a few clicks. Personalize SMS campaigns and automations for maximum retention, leveraging data to target customers in the moments that matter most.

Reviews – The Smartest Solution

Yotpo offers the industry’s smartest reviews solution. Generate authentic reviews that make a difference and display them where they have the most impact. Yotpo’s data-driven tools make it simple for customers to provide feedback, allowing you to turn every purchase into a review.

Loyalty & Referrals – Engage and Reward

With Yotpo, you can build customized rewards and referrals programs to engage existing customers and reach new ones. Reward your most loyal customers with membership benefits and perks, all while maximizing engagement and increasing lifetime value.

Subscriptions – Unlock Recurring Revenue

Yotpo’s intuitive subscription management solution, designed for Shopify, makes it easy for eCommerce brands to grow recurring revenue by adding a subscription offering. Turn more customers into repeat buyers and increase lifetime value with easy-to-manage subscriptions.

Email – Hyper-Personalized Engagement

Create hyper-personalized and connected customer engagements that drive revenue with Yotpo’s intuitive and easy-to-use email marketing platform. Design branded emails with customizable templates and Canva designs to match your brand’s theme and boost conversions quickly and easily.

Yotpo offers a one-stop solution that covers SMS, reviews, community Q&A, loyalty, referrals, subscriptions, and email. This comprehensive suite of tools enables eCommerce brands to enhance their customer engagement, drive repeat purchases, and maximize the lifetime value of their customers.

Klevu: Enriching Recommendations

Klevu, now a BigCommerce Elite Partner in the search and merchandising category, has introduced a cutting-edge feature that allows you to incorporate image banners into on-site product recommendations, offering a dynamic alternative to showcasing products directly.

Here are a few use cases that you might want to consider Image Banners for:

Seasonal Promotions: Image banners can be strategically used to highlight seasonal sales or holiday events, guiding shoppers directly to your special offers and exclusive products, making the most of the festive season.

New Product Launches: Promoting new releases has never been easier. Utilize eye-catching banners to capture your audience’s attention and direct them to the new product’s page or a detailed launch landing page.

Customer Segmentation: With advanced segmentation, you can show image banners to first-time visitors, while returning customers might see recently viewed products, creating a personalized shopping experience.

Category Highlighting: Shine a spotlight on less-visited but high-margin categories. By replacing product recommendations with banners showcasing these premium offerings, you can drive more interest and sales.

Email Campaign Signups: Encourage newsletter subscriptions and promotional email signups. Feature a banner that leads to your subscription page, helping you build a robust email list to power your marketing strategies.

With sophisticated segmentation and filtering options, Klevu’s new feature provides you with the flexibility to display various image banners, depending on specific product or category pages or even tailored to different customer segments.

Swym

Swym, the eCommerce trailblazer, brings a host of exciting features that promise to enhance your customers’ shopping journeys and boost your store’s engagement. Here’s a closer look at what Swym has in store:

Wishlists: Elevate your shoppers’ experience by offering them the ability to create personalized wishlists. Not only does this enhance their interaction with your store, but it also opens the door to impactful personalized marketing campaigns. With wishlists, your customers can curate their dream shopping collections, making it easier to return and make those coveted purchases.

Back in Stock Alerts: The frustration of seeing a “Sold Out” label can turn a shopper away. Swym’s Back in Stock Alerts remedy this issue by automatically notifying customers when a product they desire is back in stock or available for pre-order. This feature rekindles their interest, brings them back to your store, and converts potential losses into valuable sales.

Gift Lists and Registries: Swym’s Gift Lists and Registries app becomes an integral part of your customers’ special moments. This solution lets your shoppers create and share gift lists for their important occasions. Friends and family can seamlessly view these lists and purchase the perfect gifts directly from your store. Additionally, gifters have the option to send the gifts directly to the recipient’s address, ensuring a smooth and thoughtful gifting experience.

Swym’s new features bring a fresh dimension to your online store, enhancing the shopping experience for customers while empowering you to drive sales and engagement effectively. Lean more about how your customers will benefit from these updates and how you can leverage them to increase conversions here.

Amazon Buy with Prime

Amazon Buy With Prime is now integrated into the Shopify app store to bring a smoother payment process for customers and merchants alike. With the integration of Buy With Prime into the Shopify ecosystem, businesses retain full control of valuable customer information, fostering greater autonomy and decision-making capabilities.

As a result of this integration, members of Amazon Prime can now experience the convenience of checking out using their Amazon accounts when shopping through Shopify. This convenience extends to the same fast and free delivery services that Amazon Prime members have come to expect on Amazon.com. This enhancement not only simplifies the shopping experience but also brings the allure of Amazon’s renowned customer benefits to the Shopify platform.

Contentful

Contentful, a leading composable content platform for digital-first business, is now in the AWS Marketplace, a digital catalog with thousands of software listings from independent vendors that make it easy to find, test, buy, and deploy software and services that run on AWS. With Contentful, powered by AWS, customers can build and orchestrate content experiences across all of their digital channels and platforms through AWS Marketplace. This partnership empowers businesses to deliver omni-channel digital experiences with increased speed, agility, and reliability.

New in Partnerships

Route

We’re delighted to announce our partnership with Route, a company that offers a unique approach to online shopping by making it greener and more secure. The orders with Route support reforestation and other projects aimed at reducing carbon in the atmosphere. In addition to this environmentally friendly aspect, Route provides customers with best-in-class package tracking, helping them always know where their shipments are. They also offer an extra layer of protection to all orders, guarding against loss, theft, or damage with just one click. As if that’s not enough, Route enhances the shopping experience with personalized product recommendations and connections to brands that champion the causes dear to your heart.

Mulberry

We’re thrilled to partner with Mulberry, an expert in Product Protection. They bring a unique proposition to the table – a straightforward and fee-free approach to protecting purchases. Going beyond mere protection, one can extend to cover accidental damages. Plus, there’s an added perk of enjoying up to $2,500 annually for repairs and replacements. This partnership with Mulberry exemplifies our commitment to providing your customers with a seamless and worry-free shopping experience.

Partner Events in September

Digital Commerce Today: Live in Boston 2023

Trellis successfully hosted its highly-anticipated Digital Commerce Today event on September 6, 2023, at the lively Laugh Boston venue in downtown Boston. The event served as a nexus for eCommerce experts, thought leaders, and enthusiasts, offering a deep dive into the dynamic realm of eCommerce. Attendees participated in various engaging activities throughout the day, including personal growth stories, discussions on omnichannel marketing, and sessions on the importance of personalization in eCommerce.

The event’s agenda included not only intellectual nourishment but also moments of enjoyment. Attendees had the opportunity to test their eCommerce knowledge during a lively trivia session presented by Okendo while savoring cocktails and appetizers. Furthermore, a highlight of the evening featured a side-splitting comedy performance by the renowned Corey Rodrigues, sponsored by Rewind, which added an extra layer of entertainment to the event.

Trellis aimed not only to provide valuable insights but also to build connections and foster collaboration in the eCommerce space. To delve deeper into the event’s details and activities, we invite you to read the comprehensive recap on our blog.

Ultimate BFCM Guide

In the spirit of enhancing the holiday shopping experience for everyone, we teamed up with PrettyDamnQuick to contribute to their comprehensive BFCM Guide for 2023. This guide is a valuable resource that’s chock-full of insights and tips to ensure smooth sailing from checkout to delivery during the holiday season. Our insights are part of a collection that brings together ideas from over 30 industry experts, showcasing wisdom from leading DTC (Direct-to-Consumer) brands. The guide spans three jam-packed chapters and offers a wealth of valuable information to help both consumers and businesses navigate the holiday shopping frenzy. Whether you’re seeking tips on improving your holiday shopping experience or ensuring seamless order fulfillment for your customers, this collaborative effort is your go-to source for holiday shopping success.

Conclusion

he collective efforts of our partners and the advancements we’ve seen in the past month reinforce our unwavering dedication to enhancing the online shopping journey. These innovations are more than updates; they are the building blocks of a future where convenience, sustainability, and customer-centric experiences thrive. Our collaboration with Route and Mulberry embodies our vision of a safer and more eco-conscious retail environment, while Contentful’s integration into the AWS Marketplace reflects our commitment to enabling seamless omni-channel experiences. Our events, where knowledge and networking converge, mark the beginning of profound connections that will shape the future of eCommerce. The road ahead is filled with promise, and we’re eager to embark on it, continuously innovating and enriching the eCommerce landscape.

If you’re looking for expert advice about your eCommerce project, Trellis is here to help. Contact us for a free consultation on how you can scale your business.