Episode 19: B2B eCommerce Payments With Michael Noble CEO Of Apruve

Our podcast series continues with another episode of The Hard Truth About B2B eCommerce podcast featuring Michael Noble, CEO at Apruve. Apruve is an enterprise A/R as a Service platform that helps businesses eliminate back office overhead while turning invoices to cash automatically. Managing A/R in house is like adding sand to the gears of the machine that is your business. Apruve helps get the sand out, allowing you to get back to focusing on serving customers and growing your business.

Michael Noble has spent the last 8 years building a leading B2B payments company Apruve. They can instantly turn your invoices into cash so you don’t have to spend countless overhead on accounts receivable. Michael has a fascinating insight into the world of B2B eCommerce payments and has seen both small and large companies succeed in B2B eCommerce. We discuss everything from payments to simply what makes a company succeed or fail in B2B eCommerce.

Episode 18 featured Tyler Jensen and Beckie Sullivan of Marshall Wolf Automation to discuss how a distributor makes the most out of eCommerce as a distributor using modern systems and marketing tactics.

Episode 19- B2B eCommerce Payments With Michael Noble CEO Of Apruve

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Michael Noble, CEO at Apruve to discuss:

• What made you decide to shift Apruve’s focus to B2B eCommerce as a tech company?
• How does your financing improve a B2B eCommerce business?
• How is B2B eCommerce marketing different from B2C?
• And what are the differences in B2B Ecommerce, from what we all know as B2C retail Ecommerce?
• What do you see defining the companies that succeed versus the ones that fail with B2B eCommerce?
• What is the biggest challenge eCommerce players will face in the coming decade?

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.