Episode 26: Lowering Costs With B2B eCommerce SaaS With Amir Hessabi From BigCommerce

And we are back with another episode from Season 2 of The Hard Truth About B2B eCommerce podcast. This week, hosts Isaiah Bollinger and Timothy Peterson welcome Amir Hessabi onto the podcast. With a focus on Enterprise and MidMarket businesses, Amir assists online and offline retailers streamline their operations by educating them on methods in which to grow their online revenue. With Commerce being an ever-evolving market, staying relevant with the newest tools and features to gain and maintain customers is key.

In Episode 26 we get the pleasure of speaking with Amir Hessabi, Senior Enterprise Solutions Engineer at BigCommerce. We discuss the value of a true SaaS eCommerce solution, BigCommerce, and how that can dramatically lower the cost of ownership for a B2B business. Traditionally B2B companies are used to legacy on-premise solutions and have often not yet adopted a SaaS application like BigCommerce for eCommerce. With SaaS you no longer need to pay for expensive upgrades or worry about software failing because all of that is managed for you in one affordable monthly fee. Having recently gone public, BigCommerce is a serious option that B2B companies should be considering.

Episode 26 – Lowering Costs With B2B eCommerce SaaS With Amir Hessabi From BigCommerce

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Amir Hessabi, Senior Enterprise Solutions Engineer at BigCommerce to discuss:

• The future of B2B Marketing
• What do B2B companies need to do to be able to adapt quickly?
• How do they build and implement a successful B2B eCommerce strategy? Where do they miss the mark?
• How do companies optimize their purchasing power?
• Is there anything B2B players can learn from B2C?
• What is the biggest challenge eCommerce players will face in the coming decade?

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.