Episode 38: Scaling B2B eCommerce With Deloitte Digital Managing Director of Commerce and Content Paul Do Forno.

And we are back with another episode from Season 2 of The Hard Truth About B2B eCommerce podcast. In, season 2, episode 19, we bring on the head of content and commerce at Deloitte Digital, Paul Do Forno.

Paul do Forno is considered a top 100 eCommerce influence in the world and has worked on some of the largest B2B eCommerce projects out there. Paul is a Managing Director at Deloitte Digital, the Gartner leader in the Commerce and Content space. He brings more than 25 years of experience in strategy, digital experience, consulting, technology, and digital. We talk about how to break down enterprise projects into smaller more effective projects that can be done in phases and how to leverage the right platforms to do so.

Episode 38 – Scaling B2B eCommerce With Deloitte Digital Managing Director of Commerce and Content Paul Do Forno.

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Deloitte Digital Managing Director of Commerce and Content Paul Do Forno to discuss:

• Scaling an Enterpsie Level eCommerce Company
• Leveraging small tasks to accomoplish bigger goals
• B2B vs B2C best practices
• Extending brand reach through stetagic decison making

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.