Episode 45: Enterprise B2B eCommerce With Dan Renda – Head of Global eCommerce at Siemens Healthineers

The next episode of The Hard Truth About B2B eCommerce podcast moves onto the next episode to discuss data analytics through the lens of growing your B2B business with Dan Renda, Head of Global eCommerce at Siemens Healthineers.

Dan Renda has an impressive eCommerce background. He started out on the agency side managing eCommerce projects and then transitioned into B2B eCommerce at Siemens Healthcare. Dan Renda has helped scale Siemens to billions of dollars in eCommerce via a combination of EDI, digitizing payments, invoices, and of course through eCommerce via multiple platforms like SAP, Bigcommerce, and more!

Episode 45- Enterprise B2B eCommerce With Dan Renda – Head of Global eCommerce at Siemens Healthineers

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Dan Renda, Head of Global eCommerce at Siemens Healthineers to dive into:

• How to handle Project Manageemnt on a alrger scale – a lot of small and media projects need to add more channels in variable ways; selecting venders, control, SAP business process
• Changes for Siemens during the COVID period – B2B company transforming customers from labs testing to the health care provider, and imaging business for RMI mechanics
• Understanding the customer joruney and how you can use data to back up your decision making
• Loooking at the entire funnel versus a single keypoint
• What technolgies and tools are best for data analytics

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.