Episode 46: Building A B2B Marketplace With Josh Penfold – CEO of Goose
Episode 46: Building A B2B Marketplace With Josh Penfold – CEO of Goose
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The Hard Truth About B2B eCommerce podcast treads forward into season 3 by welcoming Goose CEO, Josh Penfold onto the show to discuss B2B marketplaces.

Josh Penfold has been in eCommerce and B2B for 20 years. He has worked on both the brand side and built his own eCommerce website. In doing so he realized how many challenges come up in B2B eCommerce and that there isn’t really a great solution for the customer B2B needs to buy online. That is where he came up with Goose, a B2B focused marketplace that takes away the complexity and hassle of buying or finding B2B goods online.

Episode 46 – Building A B2B Marketplace With Josh Penfold – CEO of Goose

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Goose CEO, Josh Penfold onto the show to discuss:

  • Understanding a B2B website, some challenges, and improvements facing the industry, how to improve B2B platforms
  • How Josh understand the eCommerce industry and specific challenges he faced:
    • How buyers interact with the process of eCommerce service
    • Company relations to transactions, from buyers’ credit cards to merchandise processor to the vendor. 
    • Transactional B2B
  • B2B has to be centralized, simple, and has ownership
  • Differcnes between B2B and B2C

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple PodcastsSpotifyGoogle Podcasts, StitcherTuneInOvercastPocket CastCastroCastboxPodchaserPodcast AddictDeezerListen Notes, and RSS Feed.

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