Episode 48: Multi Channel Selling With Tim Reintgen – Head of Partnerships At Plytix

The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Tim Reintgen Head of Partnerships At Plytix onto the show to discuss optimizing for multi-channel selling.

Tim Reintgen has seen a large variety of clients using Plytix across many channels such as marketplaces, selling to distributors, retailers, and direct-to-consumer eCommerce. Plytix is an SMB focused PIM (Product Information Management) solution that allows for anyone, even very small companies to get started with modern data management best practices. Tim helps us navigate the complexity of channel management and where B2B companies should be investing their time to grow new channels without cannibalizing or hurting existing channels. 

Episode 48 – Optimizing For Multi Channel Selling With Tim Reintgen – Head of Partnerships At Plytix

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Tim Reintgen, Head of Partnerships At Plytix onto the show to discuss:

• Working experience transitioning from a professional sports background to an eCommerce environment
• B2C vs B2B eCommerce transformation
• Differentiation about treating B2B vs B2C
• Evalauting different sales channels and syndicating content
• The relationship between distributors and manufacturers in eCommerce

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.