Episode 59: 2022 B2B eCommerce Trends & Changes In The Landscape

The Hard Truth About B2B eCommerce podcast finishes the calendar year with a special end of the year recap and 2022 preview. Hosts Timothy Peterson and Isaiah Bollinger end the year with one of the best episodes to date only fortifying the world’s top B2b eCommerce podcast!

As we approach 2022 a lot has changed since Covid. Clearly, the buying process has moved more online for both B2C and B2B customers. Businesses need to develop a strong digital strategy to sell to other businesses online, especially in the distribution space or it might become too late. More and more experts on our podcast are making this clear to us. We talk about what to expect and how to think about moving into 2022 with B2B eCommerce.

Episode 59: 2022 B2B eCommerce Trends & Changes In The Landscape

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz recap this year’s finding and outline what the eCommerce landscape will look like in 2022:

• eCommerce optimization staregies for 2022 and beyond
• How COVID affected eCommerce and how business changed forever
• 2021 eCommerce winners and losers
• B2B vs B2C market predictions and trends to keep an eye on
• Resource management and growth strategies for B2B eCommerce brands

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.