Episode 65: How The B2B eCommerce Platform Ecosystem Has Evolved With Jordan Knapp

Jack D'Errico

Jack D'Errico

The Hard Truth About B2B eCommerce podcast is the world’s top B2B eCommerce podcast and this week’s episode invites Jordan Knapp to dive into the ever-evolving platform ecosystem.

Jordan Knapp has worked at Oracle Commerce, Adobe Commerce, and Shopify. He has intimate knowledge of many eCommerce platforms beyond the big three he worked at and has seen the evolution of eCommerce platforms over the last two years. We talk about where we are in the cycle and which platforms he thinks are winning the B2B eCommerce world in 2022 and beyond.

Episode 65: How The B2B eCommerce Platform Ecosystem Has Evolved With Jordan Knapp

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcoming Jordan Knapp onto the show to go over:

  • Platform landscape – winners, losers, and upward trending systems
  • Pros/ Cons of traditional B2B infrastructures
  • How B2B companies should view eCommerce technologies – traditional mindset vs Digital asset
  • Importance of integrating systems and leveraging data into decision making
  • Market predictions and trends to keep an eye on
  • Cyclical nature of product innovation – how to benefit from multiple players and not get stuck with a legacy system
  • Why speed of adoption will make or break manufactures

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple PodcastsSpotifyGoogle Podcasts, StitcherTuneInOvercastPocket CastCastroCastboxPodchaserPodcast AddictDeezerListen Notes, and RSS Feed.

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