Episode 90: Hurdles of Larger Organizations in B2B eCommerce

The Hard Truth About B2B eCommerce podcast continues by welcoming a special guest Carlos Camacho, Associate Director of Digital Commerce at Boston Scientific, onto the show to discuss the main challenges of enterprise-level companies when transitioning to eCommerce.

Carlos Camacho is a commerce leader at Boston scientific with more than 20 years eCommerce experience. He has experience leading projects to create best-in-class online shopping experiences in highly competitive B2B and B2C industries. We talk about the hurdles larger organizations have in getting their B2B channels to be effective via eCommerce.

Episode 90: Hurdles of Larger Organizations in B2B eCommerce

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, President & COO of Speir Digital, Inc, are welcoming Carlos Camacho, Associate Director of Digital Commerce at Boston Scientific, to discuss:

• What you can learn form retail when transitioning to eCommerce
• Differences between larger companies and young businesses
• What hinders digital transformation in larger B2B companies
• How to strike a balance between digital and human elements
• Assuming what customers want vs understanding the real customers’ needs
• The importance of asking the right questions to meet your customers’ expectations
• Revolution of desktop publishing and its impact on eCommerce
• The importance of Sales Enablement in larger organizations
• Why you should invest more in customer experience and eCommerce
• Making informed decisions based on eCommerce data
• How purchasing habits of small businesses differ from larger companies when it comes to eCommerce
• Sales teams vs eCommerce in offering expertise
• Effectiveness of social media, video marketing and SMS in B2B sales
• What you need to do when you’re trying to win B2B customers
• Which departments in the company an agency should talk to when leveraging digital transformation
• The problem of a middleman when it comes to passing information
• The importance of having a eCommerce champion at the level of C-suite/decision makers 
• Pricing transparency and how it impacts SEO
• User Experience (UI/UX) as the biggest point of difference
• Important elements of web designs you shouldn’t neglect
• Common mistakes of the UX design
• Product information enrichment
• The importance of agile mindset and continuous improvement
• Lack of creativity in B2B marketing
• Social Media for B2B. Is it worth going to TikTok?

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.