Epsiode 11: Billion Dollar B2B eCommerce With Brian Beck of Enceiba

And we are back with another episode of The Hard Truth About B2B eCommerce podcast. Brian Beck, CEO at Enceiba joins Isaiah Bollinger to dive into the nitty gritty of B2B eCommerce and talk about why there is so much left on the table. The opportunity is literally billions of dollars, hence the book Brian wrote, Billion Dollar B2B eCommerce. In the eipsode, we dive into eCommerce platforms, integrations, and what it takes to scale B2B eCommerce.

With more than 100 years of experience in Ecommerce optimization, Enceiba’s team stands ready to launch, manage, and optimize your presence on Amazon.  They are the only services provider that focuses exclusively on building Amazon programs for manufacturers and brands. As a full service partner, Enceiba reduces risk and gets you more revenue from Amazon, faster.

Episode 10 featured Steve Englebrecht, CEO Sitation, and Co-Host Timothy Peterson diving into why many processes are broken in B2B and how that stops companies from successfully growing with eCommerce. They discuss everything from PIM, ERP, and simply day to day B2B operations and how that impacts eCommerce.

Episode 11- Billion Dollar B2B eCommerce With Brian Beck of Enceiba

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome Brian Beck, CEO of Enceiba to cover the following topics:

• What is Billion Dollar eCommerce?
• How has COVID-19 impacted B2B eCommerce on product manufacturers, brands, and distributors?
• What platforms are best for mid-market or enterprise customers?
• At what point do large B2B players consider creating their own marketplace?
• What are the ROI drivers for B2B? What metrics are most important?
• B2B lessons learned from B2C

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.