November eCommerce Updates from Trellis Partners

Welcome to our roundup of November eCommerce Updates, where we bring you the latest and most significant developments from the digital commerce world. This November, we saw Shopify merchants shatter records during Black Friday and Cyber Monday, contributing an astounding $4.1 billion in sales.

In the spirit of innovation, Recharge introduced their Gift Subscriptions, just in time for the holiday season. Meanwhile, Swym’s suite of applications received a verification badge on BigCommerce, marking a significant achievement in eCommerce tools.

Stay tuned as we dive deeper into these updates and more, including Swym’s engaging Wishlist Nudge feature and Shopify Academy’s educational enhancements, all part of our comprehensive look at the evolving landscape of November eCommerce Updates.

Black Friday Cyber Monday Updates

Black Friday and Cyber Monday (BFCM) this year saw record-breaking online sales, with the U.S. alone reaching over $9.8 billion, marking a 7.5% increase from last year. Globally, sales soared to $70.9 billion.

Shopify merchants significantly contributed to this surge, recording over $4.1 billion in sales, a remarkable 22% jump from the previous year. Notably, at the peak of Black Friday, Shopify sales hit a stunning $4.2 million per minute at 12:01 pm ET. Additionally, the ‘Buy Now, Pay Later’ option saw a substantial rise of 47%, reflecting a growing trend in consumer payment preferences. For more details on these impressive figures, check out the full report here.

Recharge

Gift Subscriptions

Recharge’s newly launched Gift Subscriptions functionality offers an exciting opportunity for businesses, especially with the holiday season approaching. This highly requested feature allows customers to gift subscriptions to friends and family, choosing from specific products or store credits. Recharge supports both prepaid and ongoing subscription models, and is also compatible with multiple currencies, adding to its versatility. The process is straightforward: customers can purchase a gift, fill in the recipient’s details, and even add a personalized message. The recipient then receives an email to redeem the gift, where they can specify the details of their subscription.

For merchants, the Gift Subscriptions feature is a powerful tool to drive revenue, particularly during peak sales periods like the holidays and Black Friday/Cyber Monday, where gifting can represent a significant portion of sales. Setting up this functionality in the Recharge merchant portal is simple, as gifting permissions are enabled by default for users with product access. Furthermore, the integration with marketing platforms like Klaviyo allows for efficient gifting-related notifications, enhancing customer engagement and potentially increasing customer loyalty. By empowering existing customers to gift subscriptions, merchants can also expose their products to new customers, turning their current customers into brand advocates.

Swym

Swym’s Apps on BigCommerce

Swym’s range of applications for BigCommerce stores has recently been recognized with a verification badge, a testament to their industry expertise and seamless integration with BigCommerce. Swym’s apps, such as Wishlist Plus, Back in Stock Alerts, and a personalized Shopping Assistant, are designed to enhance the eCommerce experience significantly.

Wishlist Plus allows customers to bookmark their favorite items, leading to higher conversion rates and increased spending per purchase, thanks to its ability to run targeted marketing campaigns. Back in Stock Alerts keep shoppers informed about product availability, driving impressive click-through and conversion rates. Additionally, Swym’s Shopping Assistant offers a personalized shopping experience by combining the capabilities of its various apps into one, ensuring a tailored approach for each customer. This suite of tools by Swym, now verified on BigCommerce, is used by over 29,000 merchants to optimize their online stores, reflecting the apps’ effectiveness in driving eCommerce growth and enhancing the shopper experience​

Wishlist Nudge

Swym’s Wishlist Nudge is designed to engage online shoppers in a subtle yet effective way. Often, shoppers browse through an eCommerce store, lingering on products but hesitating to make an immediate purchase. The Wishlist Nudge caters to this behavior by capturing the shopper’s interest based on the time they spend on a product page. It then prompts them to add the product to their wishlist with a friendly suggestion, like “Still contemplating your purchase? Add this product to your wishlist and come back whenever you’re ready.” This approach allows shoppers to take their time without the pressure of an immediate decision.

For merchants, the Wishlist Nudge offers several key advantages. It provides an opportunity to improve conversions by encouraging shoppers to add items to their wishlist, acting as a gentle push towards a sale. Additionally, it helps in bringing shoppers back to the store through tailored offers and suggestions sent to their emails, converting guest users into customers. Increased engagement is another benefit, as shoppers interact with the wishlist feature by saving products, and return to the store to access their wishlist.

Shoppers love the Wishlist Nudge for its simplified shopping experience, ensuring they don’t forget products they are interested in and providing personalized product updates based on their wishlists. This feature enhances the overall shopping experience by offering a more personalized and thoughtful approach to online shopping​.

Back in Stock Alerts

Swym’s update to its Back in Stock Alerts now allows the inclusion of product tag information from Shopify. This integration is a significant advancement for marketing platforms, enabling the creation of more relevant and targeted messaging and campaigns. By syncing Shopify’s product tag data with marketing tools, businesses can leverage specific events or triggers to refine their marketing strategies. This capability enhances personalized communication via email or SMS, making marketing efforts more effective and customer-centric. This update promises to add a new dimension of intelligence and customization to marketing efforts within the Swym ecosystem​.

Shopify

Shopify Academy

The company has introduced a significant update to its educational resources. It keeps enhancing the platform’s commitment to enabling merchants and their teams. The recent updates include new educational content on Markets Pro and Shopify Audiences. These are two key components of Shopify’s expansive suite of tools. The recent updates provide an invaluable resource for both existing and new Shopify users to keep them informed about updates. Shopify Academy serves as a comprehensive knowledge hub. It’s ideal for keeping teams up-to-date and streamlining the onboarding process for new hires.

Looking for extra guidance on maximizing Shopify Plus to its fullest potential? Reach out to the Growth Spark team for a free consultation.

Searchspring Partner Award

Trellis has achieved a notable milestone by being nominated for the Searchspring Excellence Award. This award is a part of the Searchspring Partner Awards. It’s created to celebrate the achievements of top-performing agencies, technology, and platform partners in the eCommerce industry. These awards recognize innovative work and significant contributions in the field. Selected by a panel of expert judges at Searchspring, Trellis stands proudly among this year’s esteemed finalists. This nomination is a testament to Trellis’s commitment to advancing eCommerce solutions.

Here is the full list of finalists 2023:

Excellence Award:
Absolute Web, Tomorrow, Codal, Trellis, Tavano Team | #1 NetSuite eCommerce Agency#1 NetSuite eCommerce Agency#1

Stand Out Growth Award:
BigCommerce, Arctic Grey, Ltd., 5874 Commerce, Groove Commerce, Verbal+Visual

APAC Partner of the Year:
Moustache Republic, Convert Digital, Overdose.

New Partner of the Year:
Web Force 5, Shopware, Front Row Sales & Marketing, Vaulted Oak

Tech Partner of the Year:
Okendo, Tapcart, Klaviyo, Pimberly

Agency Partner of the Year:
CQL, Tomorrow

Conclusion

November has been a month brimming with exciting eCommerce developments, from groundbreaking sales records to innovative feature launches. As the eCommerce landscape continues to evolve rapidly, staying informed is more crucial than ever. Don’t miss out on the latest trends, insights, and updates that could shape the future of your online business. Subscribe to our monthly newsletter now and ensure you’re always in the loop with the latest eCommerce news and strategies.

If you’re looking for expert advice about your eCommerce project, Trellis is here to help. Contact us for a free consultation on how you can scale your business.